Students in the National Agri-Marketing Association Club at the University of Wisconsin-Platteville’s School of Agriculture recently competed in the National Agri-Marketing Association (NAMA) Student Marketing Competition in St. Louis, presenting a marketing plan for HerdWave, a proposed ultrasonic device designed to attach to cattle collars and repel flies and other pests.
The UW-Platteville team competed against 26 universities from across the United States and Canada. Before developing its marketing plan, the club received product approval from the competition board. Students then conducted research, wrote a five-page executive summary submitted before the competition and prepared a presentation for a panel of judges.
The University of Wisconsin-Platteville has been named a 2022-23 Military Friendly School. The university has participated in the Military Friendly survey for the past three years, each year being granted the designation of Military Friendly School.