What you'll learn as a marketing major at UW-Platteville

In today’s digital economy, a marketing degree is increasingly valuable, preparing students to meet the strong demand for skilled marketing professionals. This demand is largely driven by the expansion of digital marketing, where targeted online campaigns have become the primary means of reaching consumers. While traditional outlets like newspapers and magazines are in decline, opportunities in digital marketing continue to surge, emphasizing skills in data analysis, social media, and e-commerce.

A degree in marketing from the UW-Platteville School of Business prepares you to manage the public face and identity of organizations and causes. Marketing plays a central role in an organization’s long-term health and survivability; without good marketing, companies ultimately cease to exist.

Marketing is a rewarding blend of strategic and tactical thinking along with leadership, interpersonal relations, and finance. Our marketing degree program will teach you the science behind managing an organization’s brand. You will learn how to conduct market research with real organizations, manage websites, create advertisements, and build marketing campaigns as you prepare for an exciting career full of opportunity. Many of the courses in the program include client-based projects, so you'll practice what you're learning with industry professionals. Our Bachelor of Business Administration in Marketing degree provides additional flexibility, as it can be completed online or on campus.

For students in other disciplines who are looking to strengthen their degree with a marketing concentration, the marketing minor is a perfect choice. The minor pairs well with majors in psychology, agribusiness, and graphic design, among others.

To learn more about the program, review the fact sheet.

Careers in Marketing

Marketing professionals play key roles in raising awareness of their products and services while working to create and differentiate their brands. Skilled marketing professionals are in high demand, as organizations seek to grow and sustain their market share and sales through their advertisements and communications.

When earning your marketing degree in Wisconsin from UW-Platteville, you will enter the workforce with the knowledge and skills needed to succeed in a wide range of exciting careers.

Some of the most common roles for people with degrees in marketing include:

  • Brand manager
  • Content writer or editor
  • Digital marketing analyst
  • Market research analyst
  • Product marketing manager
  • Public relations manager
  • Search engine optimization marketer
  • Social media marketing manager

Most marketing positions require four-year degrees, with advanced degrees necessary for some roles. A career in marketing may mean working in-house for a corporation or government entity at its primary location or in a branch office, but it can also mean working for an advertising agency. Many marketing professionals also enjoy working as freelancers, choosing the types of work they want to complete and the time they want to commit to doing so.

UW-Platteville’s marketing faculty stay current on industry trends, teaching students vital skills in market research, data analysis, and consumer behavior, along with the latest digital marketing practices. Graduates enter diverse career paths, from brand management to SEO, well-prepared to excel in a dynamic, technology-driven marketing landscape.

Discover by Doing

The bachelor degree marketing program at UW-Platteville provides students with experiential learning opportunities. All students in the program will complete an internship, where they can use the skills they learn in the classroom in a professional environment, gain experience, and build their network. Being able to apply what you’re learning as you learn it means you will be well-prepared for your future career.

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Flexible and innovative learning opportunities

UW-Platteville stands apart from other colleges with marketing degrees in several ways. The option to earn a marketing degree online or on campus gives busy students the flexibility to choose the path that works best, while providing the same high-quality education from the same professors.

Students can earn a four-year Bachelor of Business Administration in Marketing or pursue an online marketing certificate.

Marketing Degree Online

Utilizing the online marketing major option allows you to gain all the benefits of higher education with greater convenience and flexibility. By completing coursework at your pace without attending in-person classes, you can gain an education that fits your busy schedule. 

Students who previously earned college credits at accredited two- or four-year institutions may be able to transfer some or all of their credit hours to UW-Platteville.

Certificate program

The marketing certificate option requires the completion of nine undergraduate credits in Introduction to Marketing, Consumer Behavior, and Marketing Management courses. Students who earn at least a “C” in each course through UW-Platteville can request a certificate upon completion.

Six UW-Platteville students traveling in Germany

UW-Platteville students enhance global business skills and personal growth in Germany

At the University of Wisconsin-Platteville, many students have grown up surrounded by the familiar landscapes of the Midwest, never venturing beyond the borders of their home states, let alone crossing the Atlantic. For six students in the School of Business, the prospect of studying and traveling in Germany represented a bold leap into the unknown.
UW-Platteville students attend AMA conference

School of Business students attend AMA regional conference, earn multiple awards

“It was good to practice my skills, and earning the awards boosted my confidence,” said Dana Schmitz, an English major and marketing minor from Mineral Point, Wisconsin. “It’s important to have these experiences – to receive feedback and participate in these events. It gives you experience you’ll need in your professional career.”