Program Overview

A degree in integrated marketing from the UW-Platteville School of Business prepares you to manage the public face and identity of organizations and causes. Marketing plays a central role in an organization’s long-term health and survivability; without good marketing, companies ultimately cease to exist.

Marketing is an incredibly satisfying blend of strategic and tactical thinking along with leadership, interpersonal relations, and finance. Over the next decade, the demand for professional marketers is expected to grow much faster than the national average for other careers.

Our marketing program will teach you the science behind managing an organization’s brand. You will learn how to conduct market research with real organizations, manage websites, create advertisements, and build marketing campaigns as you prepare for an exciting career full of opportunity. The Bachelor of Business Administration degree in integrated marketing can be completed on campus or online.

For students in other disciplines who are looking to augment their degree with a marketing credential, the marketing minor is a perfect choice. The minor pairs well with majors in Psychology, Agribusiness, and Graphic Design, among others.