An online degree in integrated marketing from the UW-Platteville School of Business prepares you to manage an organization or cause’s public face and identity. Marketing plays a central role in the organization’s long term health and survivability; without good marketing, companies ultimately cease to exist.

Marketing is an incredibly satisfying blend of strategic and tactical thinking along with leadership, interpersonal relations, and finance. Over the next decade, the demand for professional marketers is expected to grow much faster than the national average for other careers.

Our marketing program will teach you the science behind managing an organization’s brand. You will learn how to conduct market research with real organizations, manage websites, create advertisements, and build marketing campaigns as you prepare for an exciting career full of opportunity. The Bachelor of Business Administration degree in integrated marketing can be completed on campus or online.

For students in other disciplines who are looking to augment their degree with a marketing credential, the marketing minor is a perfect choice. The minor pairs especially well with majors in Psychology, Agribusiness, and Graphic Design.


Credits may be accepted from all properly accredited four-year and two-year institutions recognized by the Council for Higher Education. Generally, a maximum of 72 credits will be accepted from two-year institutions. Transfer coursework from the Wisconsin Technical College System is limited to previously established articulation agreements. Credits not accepted for transfer include vocational or unapproved technical, remedial or doctrinal.

If you are transferring from a UW System institution with an Associate of Arts or Science, you will meet all of the university general education requirements. Review the other institutions that have transfer agreements that will meet general education requirements with UW-Platteville or plan which courses you can transfer with our transfer guides.

Login to Transferology to see how your courses will transfer.



To be considered for admission, you'll need:

  • High school diploma or have earned HSED/GED
  • Meet college prep course requirements
  • If under age 22, top 50 percent of graduating class and a composite score of 22 ACT/1110 SAT*

* New freshman are not required to submit an ACT or SAT to be reviewed for admission if applying for fall 2020 through spring 2025 terms. For students that choose to forgo the use of a test score as a part of their admission review, additional focus will be placed on the high school grade point average and course rigor throughout the high school record.

Home-schooled, transfer, and international students are encouraged to apply. For complete information, view the full admission requirements.


You may be eligible to receive one of the following scholarships.