Dr. Betsy A Pudliner

I bring 30+ years practical experience in the tourism industry and theory to the classroom.  My course load revolves primarily around tourism and event planning.  I love immersing students in their educational environments, using reflective and experiential learning practices to aid understanding and illustration of theoretical points.

I have traveled to 46 of the continental US states and lived in Scotland for 6.5 years during my tenure as a Ph.D. student at the University of Strathclyde in Glasgow Scotland. My research interests focus on tourism, technology, and relationship management. They include marketing, branding, e-Marketing, e-Branding, e-Tourism, value chain management, and consumer behavior.  My main focus region is Scotland.    

Teaching Philosophy

How do I think learning occurs?


I believe that learning, education is about gaining insight into past/present knowledge but, also, about gaining confidence to use information in your own daily lives to achieve professional/personal goals and aims.  I believe we seek understanding to develop a particular lifestyle that benefits ourselves as well as others.  I believe that anything is an achievement, even a degree or complete failure.  We must, as individuals, see the good in any situation and capitalize on the knowledge.


How can I facilitate this process?  How have I come to these conclusions?


There have been several ways in which I have facilitated and understood this process.  One has been in the capacity of my professional career.  I have always relished the challenge of training others to be their best in their jobs.  I have met success and failure and must remember that this is a learning process for me as well.   I learn with each situation how to adapt to change and acquire the knowledge and skills to further myself and others.


Second, in my capacity as a student and instructor, I have learned that the classroom is always unique.  Observing, listening, being able to adapt to the constant change of the environment is a must.  We are all individuals with distinctive personalities and learning is different for everyone.  Teaching is about service to the students, to the academic environment and to yourself; it is a fine balance.


PhD, Research--2007
Department of Hospitality and Tourism Management
University of Strathclyde
Glasgow, Scotland

MsC, Man, Environment Relations--2000
The Pennsylvania State University
University Park, PA

AS-Accounting--1993
Northern Virginia Community College
Alexandria, VA

BS, Hotel, Restaurant, and Institutional Management (HRT)--1986
The Pennsylvania State University
University Park, PA

Teaching Experience

University of Wisconsin-Stout, Menomonie, WI  2014-Present

Associate Professor—Hotel, Restaurant and Tourism Management, (2020-present)

Assistant Professor – Hotel, Restaurant, and Tourism Management (2014-2020)

School of Hospitality Leadership

Co-Director—Washington Mandela Fellows, 2015

People, Process Culture Endowed Chair, 2017-Present

Wisconsin in Scotland Visiting Professor, Fall 2018

Faculty Advisor—Stout Event Society—PCMA Student Organization

Faculty College, 2018

Courses Taught:

            HT 100:  Introduction to Hospitality

            HT 121:  Principles of Foodservice Operation

            HT 140:  Principles of Tourism (Classroom and Online)


            HT 150:  Institutional Food Purchasing

            HT 125 (formerly, 235):  Lodging Systems

            HT 240:  Tourism Goods and Services

            HT 330:  Resort Planning and Organization Management
            HT 340:  Development of Destination Attractions

            HT 351:  Hospitality Convention/Meeting Planning        

                  (Classroom and Online)
            HT 375:  Tourism Culture and Place

            HT 442: Trade Show Management

            HT 447:  International Meeting Planning

            GEM 445/HT 445:  Sports/Special Events Management

            INMGT 416: People, Process Culture
    

            INMGT 616: People, Process Culture, Graduate Level

Eastern Illinois University, Charleston, IL    2007-2013

Assistant Professor – Hospitality Management

School of Family and Consumer Sciences

Courses taught:

FCS 2250: Consumer Technology

FCS 2700: The Hospitality Industry

FCS 2740: Lodging

FCS 2780: Culinary Conversions

FCS 2784: Sales and Service

FCS 3740: Professional Meeting Management

FCS 4230: Hospitality Ethics

FCS 4275: Internship 

FCS 4345: Advance Lodging (online) 

FCS 5900: Research Methods in Family and Consumer Sciences

FCS 5470: Evaluations in Family and Consumer Sciences

University of Strathclyde, Glasgow Scotland  2000-2006

Graduate Assistant, Instructor, Tutor – Department of Hospitality and Tourism Management

Tutor—Introduction to Tourism (Undergraduate, 1^st year) 2003-2005

Instructor—Accounting/Finance (Undergraduate, 3^rd year; Post Graduate—Masters)--2000-2001

Graduate Teaching Assistant -- Integrative Core 3 (Undergraduate 3^rd year)—2002-2004  

Research Methods and Strategic Analysis


Purdue University; West Lafayette, Indiana

Consultant; Glasgow, Scotland

Summer international study abroad program coordinator/researcher, 2006

The Pennsylvania State University, University Park, PA, 1996 - 1999

Graduate Teaching Assistant

Classes Taught:

HRIM 202 Undergraduate Seminar

HRIM 330 Quantity/Quality Food Production

HRIM 301 Introduction to Hospitality Management

HRIM 365 Organizational Behavior for the Hospitality Industry

HRIM 305 Restaurant Management

HRIM 443 Sales/Advertising for the Hospitality Industry

The Pennsylvania State University; University Park, PA

Graduate Research Assistant, 1998-2000

Centre for Hospitality, Recreation and Tourism Outreach and Research

I assisted in the development of research programs for the School of Hospitality Management and the Department of Recreation, Park and Tourism Management. These research projects varied and included work that is part of a faculty member’s ongoing research, grant funded projects or other sponsored research. Notably, helped to compile and organize the initial Center’s Army Lodging Project proposal. 

Consulting and Research


Reviewer:

For the International Journal of Tourist Studies; A Sage Publication

I-CHIRE Conference Peer Reviewer

Tourism Intelligence Forum, T-Forum Conference, 2018

Editorial Board candidate: Trends in Sustainable Tourism Journal

Events and Tourism Review, 2019-

Industry experience


The Hampton Inn; State College, PA

Guest Service Representative

1997-2000

The Penn State Scanticon Conference Center

Guest Service Representative/Supervisor

General Cashier/Accounting

1994-1997

Days Inn Connecticut Avenue (Promotion) Washington, DC

Coakley & Williams, Inc.

Income Auditor, Accounts Receivables, Employee Representative, Human Resources, Sales Coordinator (tour groups, events, social market), Front Office/Reservations, Head Cashier and Assistant to the General Manager

1993-94

Best Western Springfield Inn; Springfield, VA

Coakley & Williams, Inc.

Sales Coordinator (Social market, tour groups and events.)

1992-1993

American Council of Life Insurance, Non-Profit; Washington, DC, 

Accounts Payables

1991-1992

The Mayflower Hotel; Washington, DC 

Credit Manager

Assistant Food and Beverage Cost Controller

1990-1991

Vie de France Restaurants, Washington, DC

Assistant Restaurant Manager

1988-1989

Marriott’s Griffin Gate Resort; Lexington, KY

Assistant Housekeeping Man ager

1987-1988

Pennsylvania State University, University Park, PA

Various student worker positions:  Food Service, events, Alumni Call Center

1982-1986

Mcdonald’s Corporation

Food Service Employee

1979-1983

Online Teaching Professional Grant—($3,000) 2019 –Digital development of gaming for Events Management and Hospitality/Tourism Storytorials.

Nominated for The Bill Siedlecki Advisor of the Year as part of UW-Stout’s annual Leadership Award, 2018

Redden Grant, Eastern Illinois University ($500), 2010

Winkleback Grant, Eastern Illinois University ($700, $195, $850, $1495), 2008 - 2010

The John and Anne Benson Fund for Arts, Socials Sciences and Business, Strathclyde Business School; University of Strathclyde, Glasgow, Scotland (£500), 2003

Works in Progress: 

Leverage the Talent of Tomorrow’s Tourism Workforce with the Application of the People-Process Culture and Cultural Intelligence accepted to t-Forum 2020 conference, Spain.

Book Chapter-- Scenario-problem Based Learning in a University Setting, for Book honoring the work Dr. Kit Jenkins from the University of Strathclyde.  In Development.  Abstract accepted.

Antecedents and Consequences of Social Media on Marketing (paper) Dr. Eric Brey, Dr. Betsy A. Pudliner, and Hyeong-Gyu Choi

Social Media and Tourism: The Challenge of Transparency

Social Media and Tourism:  The construction of a social reality in an innovative society:  The New Tourist Gaze.

Social Media and Tourism:  Chronicling travel experience through enhanced social media: Expounding the traditional eCRM into Social CRM with the use of Facebook Timeline.

Social Media and Tourism: Alternative Literature and Tourist Experience: Travel and Tourism Experience in the age of Facebook Timeline.

Supervised Student independent Research Project: Page, A (2011, May), The Importance of

Sanitation Training, Charleston, IL USA

RESEARCH INTERESTS:


Marketing, e-Branding, e-Tourism, small business firms, technology, customer relationship marketing and management, value chain management, social CRM, social media and consumer behavior.

CONFERENCES and EXHIBITION PRESENTATIONS

March 18-20, 2020, postponed to November, 2020: Leverage the Talent of Tomorrow’s Tourism Workforce with the Application of the People-Process Culture and Cultural Intelligence, tForum 2020 Algarve, Portugal

May 14-15, 2019:  What is the perceived value of authentic experiences for tourists in the face of increased tourism-led migration?, Second Global Conference on Creating Value that will be held in New York City.

November, 2012: A Futuristic Look Through Ancient Lenses: A Symposium on GreeceThe tourism journey and the search for the authentic, Eastern Illinois University, Charleston, IL

July, 2012: International CHRIE; Providence, RI

Leaderships Academy:

Assessment (Pudliner)

Curriculum Development (Deale, Pudliner)

May, 2012:  Use of Technology and Social Media in the Classroom

I-CHRIE Central Federation Education SymposiumDePaul University; Chicago, IL

October, 2011: A Futuristic Look Through Ancient Lenses: A Symposium on Ancient EgyptTourism, Textiles, Finance & Food: Ancient Egypt Then and Now (Tourism Presentation), Eastern Illinois University, Charleston, IL.

July, 2011: Project Management (Pudliner, Pandit); Technology in the Classroom Developing a Professional Web Presence: E-portfolios (K. Godfrey, B. Pudliner, S. Sydnor-Bousso) International CHRIE; Denver, COLeaderships Academy:


February, 2010: Paper Presentation:  3-D (Three dimensional) Concept mapping in developing integrative learning.  Western Federation CRHIE 2010 Winter Regional Conference; Denver, CO;


September, 2009:mBooth Library’s support and exhibition of the National Library of Medicine’s Harry Potter’s world: Renaissance Science, Magic, and Medicine.   Workshop:  The Awakening of a Renaissance Spirit:  Finding Harry Potter. Eastern Illinois University, Charleston, IL

February, 2009: Paper Presentation:  Extending the Classroom: The Application and Use of WWW2 Technologies to Enhance Learning.  Western Federation CRHIE 2009 Winter Regional Conference; Denver, CO 

May, 2008: Paper Presentation: Service Quality, Relationship Building and Innovative Technologies in the Scottish Tourism Industry. 3^rdInternational Conference on Services Management, University Park, PA

May, 2006:  Paper Presentation: Tourist Weblogs: Understanding experience through the art of journaling.  International Hospitality and Tourism Virtual Conference; Purdue University

July, 2004:  Paper Presentation: Alternative Literature and Tourist Experience: Travel and Tourist Weblogs.  International Conference: Tourism & Literature Travel, Imagination & Myth.  Centre for Tourism & Culture Change; Sheffield Hallam University; Harrogate, United Kingdom.

June, 2004:  Poster Presentation: Inter-cooperation among Small Tourism Enterprises and Specialized Tourism Based Technology Support Companies in the New Millennium: Case Study of Scotland’s Micro Destination Promotion Arena.  International Scientific Conference: Tourism State of the Art II; Scottish Hotel School, University of Strathclyde; Glasgow, Scotland

1999:  Paper Presentation: The Evolving Role of Distance Education in Building Peaceful Relationships in the Tourism Industry.International Institute of Peace through Tourism; 3^rd Annual Global Conference; Glasgow, Scotland

Conference Attendant Non-Presentation


March, 2021:  Teaching in Online and Hybrid Classes:  Key Elements for Success (Online); Harvard Business Seminars.

September 2010: CenStates Travel Tourism Research Association; Springfield, MO

September, 2009: CenStates Travel Tourism Research Association: Louisville, KY

Publications

February, 2017:  Betsy A. Pudliner, ‘Alternative Literature and Tourist Experience: Travel and Tourist Weblogs’, Journal of Tourism and Cultural Change, 5, 1, 2007, pp. 46-59 reprinted in Tourist Experience, Richard Sharpley Editor.  Routledge.

Pudliner, Brey, and Choi (2015).  The Emergence of Social Media:  A Research Narrative Review; Paper presented at the Society for Marketing Advances; San Antonio, Texas.

Bill Bramw ella; Zayd Mintyb; Tom Baum ; Leonie Lockstoned;  Betsy A. Pudliner;

Jonathan Longf; Karen Schwartz (2009) ‘Book reviews’, Journal of Policy Research in

Tourism, Leisure and events, 1:1, 95 -104

Pudliner, Betsy. A. Alternative Literature and Tourist Experience: Travel and Tourist

Weblogs. Journal of Tourism and Cultural Change; April, Vol. 5.1, 2007

Pudliner, B. A. (2006). Analysis of Technology Facilitated Relationship Building in the

Context of the Scottish Tourism Industry. University of Strathclyde, Glasgow, Scotland.

Pudliner, B. A., & Kline, S. (2006). Tourist Weblogs: Understanding experience through the art of journaling. Paper presented at the International Hospitality and Tourism Virtual

Conference.  Purdue University, West Lafayette, Indiana

Pudliner, B. A. (2000). Master’s Thesis: An Exploratory Analysis of US Tourists’ Level of Interest in Sixteen Cultural Attributes on Three Caribbean Islands. The Pennsylvania State University, University Park, PA .

DeMicco, F., & Pudliner, B. A. (1996-1998). HR&IM--International Cuisine at the

Hotel School Les Roches and Hotel Institute Montreux, Switzerland. Taught Course by Dr.

Frederick DeMicco Reading Packet Development and Compiled by Betsy Pudliner and Fred DeMicco. University Park, PA: The Pennsylvania State University, School of Hotel, Restaurant and Recreation Management (now School of Hospitality Management).

Photographic Publications

“Burns Cottage, Alloway (p. 10) and Graves of Robert Burn’s Parents (p. 27) in [the ] Life and Works of Robert Burns (an Appletree Pocket Guide); J.D. Sutherland (2008); Appletree Press, Ltd.; Belfast.

2007-2011: Lincoln-Sargent Farm Foundation.  “Honoring Lincoln’s Heritage; honoring rular heritage” brochure; Marketing Brochure, All photographs.

Credit: Betsy A. Pudliner/Lost in Scotland (Flickr) 2007

2007-2011 Schmap Glasgow, Third Edition

Photo Inclusion (http://www.schmap.com/guides/glasgow)

Photo: The Babbity Bowster and The Counting House

Credited to: Lost in Scotland (Betsy A. Pudliner)

Babbity Bowster: http://www.flickr.com/photos/bap824/348339207/ 

The Counting House: http://www.flickr.com/photos/bap824/169131937/

2007-2011 Schmap Edinburgh Guide, Third Edition

Photo Inclusion (http://www.schmap.com/guides/edinburgh)

Photo: The Witchery, Edinburgh Scotland

Credited to: Lost in Scotland (Betsy A. Pudliner)

http://static.flickr.com/13/90688405_ab480a76e3_b.jpg

October, 2006-2011 Schmap Edinburgh Guide, Second Edition

Photo Inclusion (http://www.schmap.com/guides/edinburgh)

Photo: The Witchery, Edinburgh Scotland

Credited to: Lost in Scotland (Betsy A. Pudliner)

http://static.flickr.com/13/90688405_ab480a76e3_b.jpg

September, 2006 Antithesis

Publication of The Simon Fraser Public Interest Research Group (SFPIRG) is a student funded and directed resource centre at Simon Fraser University

(http://www.sfpirg.ca); no membership or affiliation

Photo: Leaning tower of Moleskine

Credited to: Lost in Scotland (Betsy A. Pudliner)

http://static.flickr.com/77/189551994_72c90d1c34_o.jpg