Increase the accessibility and affordability of a UW-Platteville education through recruitment and financial strategies that support students’ pursuit of their goals.

Objective 2.1: Increase access. Pursue strategies that support equitable access to a UW-Platteville education.

Objective 2.2: Maintain affordability. Maintain the affordability and exceptional value of our educational offerings while promoting students’ financial wellness.

Objective 2.3: Expand recruitment outreach. Expand recruitment outreach for all UW-Platteville locations and modalities.

Accomplishments

This section will be updated each semester to highlight key accomplishments related to each goal. More information to come after the first semester of implementation.

Key Performance Indicators

Dashboards with metrics specific to each goal are currently under development. 

Current Status

Each year the university will identify a top priority for each goal. These priorities will change as the university evolves. The top priorities will be worked on in conjunction with other parts of the plan.

Section Name Contact FY20 FY21 FY22 FY23 FY24
2.1

Increase access.

Pursue strategies that support equitable access to a UW-Platteville education.

Victoria Livingston
Kari Hill
Megan Wilson
  - - - -
2.1.a

Increase recruitment outreach to under-represented populations.

 Increase outreach to under-represented populations through initiatives, such as the Hispanic Outreach Program, Minority Recruitment Council, Women in STEM initiative, bridge/pre-college programs, etc.

    - - - -
2.1.b Augment existing application options to better meet the needs of future students. Research higher education trends and best practices surrounding GPA, ACT, SAT, and official documentation requirements for admission of students. Research should focus on the potential impact of changes on overall enrollment, student profiles, retention rate, etc. Critical stakeholders will include the Provost's Office, Professional Studies, and Office of Institutional Research.     - - - -
2.1.c Implement policies and processes that allow students to enroll in multiple modalities. In conjunction with strategy 1.1.b, the ability to enroll in multiple modalities may help garner new interest from prospective and current students.     - - - -
2.2

Maintain affordability.

Maintain the affordability and exceptional value of our educational offerings while promoting students' financial wellness.

Victoria Livingston
Laura Franklin
Assistant Vice Chancellor of Development (to be hired)
  - - - -
2.2.a Implement sustainable financial aid strategies, with an emphasis on need-based aid, that will attract new students and improve the retention of continuing students. Implement data-informed financial aid strategies that are build on ongoing base-funding to improve scholarship leveraging and enhance communications to students and families.   Top Priority - - - -
2.2.b Enhance financial literacy programs and outreach. Develop intentional and proactive financial literacy education programs for prospective and current students, relevant to both personal financial decisions and financial aid implications. May involve collaboration with K12.     - - - -
2.3

Expand recruitment outreach.

 Expand recruitment outreach for all UW-Platteville locations and modalities.

Victoria Livingston
Susan Hansen
  - - - -
2.3.a Develop a Five-Year Marketing and Recruitment Plan aimed at engaging future prospective students and parents. Create a strategic recruitment plan based on a robust analysis of historical and trend data. This includes improving recruitment and admission reporting to facilitate and inform this planning process.     - - - -
2.3.b Expand the top of the university's recruitment funnel to generate more applications from prospective students. Generate more interest in a UW-Platteville education by increasing marketing outreach to potential students and through lead cultivation. This may include developing referral programs and targeted recruitment models for specific populations (such as athletes).     - - - -

Contact Information

Strategic Plan


Ullsvik Hall

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