Pioneers attend National Agri-Marketing Association student competition

Written by Kim Van Donsel, School of Agriculture on |
FilaMilk product flier

The National Agri-Marketing Association (NAMA) Club, from the University of Wisconsin-Platteville School of Agriculture, traveled to Kansas City, Missouri to compete in the National Agri-Marketing Student Competition. There, students presented their pitch for an agricultural product, FilaMilk, not yet on the market. FilaMilk is a 3-D printing filament made from casein protein, found in dairy milk. At this event, they competed against 30 teams from around the country and Canada.

To prepare for this event, the NAMA club had to obtain approval for their product by the competition board before they could start developing a marketing plan. Once approved, they moved ahead with their primary and secondary research and prepared a five page executive summary of the marketing plan, which was submitted in February, prior to the competition. Once the summary was submitted, the NAMA club prepared a presentation for a panel of judges.

Along with the presentation, students had the opportunity to participate in social lunches, where they met with other teams. In addition to competitors, there were also professionals from the agriculture industry in attendance.

"Attending this event provided many benefits for me and my fellow club members," said senior agribusiness major Andrea Edquist. "We developed an entire marketing plan and got to see our work on display and present it to a panel of judges as well as a small audience. We also got to network with students and professionals with the same interests as us across the country and Canada. It also helped me improve my public speaking and communication skills.”

The NAMA Club thanks SUFAC and GROWMARK for sponsoring the trip. GROWMARK funded the trip through Glenn Webb Education funds.