George Krueger

Associate Professor

1108 Ullsvik Hall

Educational Background

  • Master of Business Administration, East Tennessee State University (AACSB accredited)
  • Bachelor of Science in Agricultural Education, University of Wisconsin-Platteville
  • Certifications:
    • Economic Development Finance Professional (EDFP), National Development Council
    • Certified Economic Development Professional (CEcD), International Economic Development Council

Professional Experience
Krueger is an Assistant Professor at the University of Wisconsin-Platteville, teaching classes for the Bachelor of Science in Business Administration programs including Integrated Marketing Communications, Retailing and e-Commerce/e-Marketing.

Krueger has a varied and extensive marketing background that covers three decades and ranges from small business marketing to developing and implementing multi-million dollar marketing campaigns for Fortune 100 companies.

He worked in the economic development field for seven years as Executive Director of the Platteville Area Industrial Development Corporation where he was responsible for all sales and marketing activities. During this time the tax base more than doubled, jobs increased and the Platteville Industrial Park was extremely successful. He also was elected to the Wisconsin Economic Development Association board of directors along with the Mid-American Economic Development Council board of directors and served as treasurer for both organizations. He also served as president of the board of directors for the Grant County Economic Development Corporation.

Over span of 21 years Krueger worked in the animal health industry for major companies such as SmithKline Beecham (now GlaxoSmithKline), Pfizer and Schering-Plough (now Merck). He started as a sales rep in the Midwest and ended up at the peak as Vice-President, North American Livestock with sales responsibility of $180 million. He managed through three major mergers and acquisitions. Krueger executed turnarounds, launched new products, led day-to-day sales and marketing operations, and developed leaders/managers. His most notable accomplishment was leading the growth of the Schering-Plough U.S. Livestock Business Unit from $30 million to $150 million in sales in five years through business restructuring, people development, expanding current product lines, launching new products and a major acquisition. 

He has direct industry experience in each of the classes he teaches which is combined with thorough subject matter knowledge and an enthusiastic teaching style. Krueger is also a member of the American Marketing Association.