Mandy Miller joined the DLC in 2014 when the organization was poised for major developments. As the new Integrated Marketing and Communications Specialist, it was her job to lead the print and digital projects that would support new ventures and help prospective students learn about UW-Platteville’s programs. After three years, she has seen progress in all the right places.
“I enjoy seeing how all of the pieces of marketing are performing with the prospective students, such as engagement on social media, web traffic, and seeing the applications starting to come in when we have tried doing something new with our advertising,” Miller said. “I’m also really excited that we’ve been able to make the website a lot more user-friendly just by condensing pages and finding new ways to present the content that we have.”
Social media is one area that Miller has been able to really contribute new ideas to the organization. Before joining the DLC, Miller had managed the marketing and social outreach for a casino, and she was able to apply many of these skills to developing a presence for UW-Platteville Online. Miller now schedules and monitors all the content for the department’s Facebook, Twitter, and LinkedIn pages, as well as advising other campus departments on their web and social presence.
“Our social media hadn’t been around very long when I started, so being able to see it grow and the engagement get larger shows that we are providing the content that people want to know about,” Miller said. “I’ve really enjoyed watching our social media presence expand.”
When not in the office, Miller enjoys getting away from the computer on frequent hiking trips. Some of her favorites included trips to Vancouver and Hawaii. “My favorite trip by far was my trip to Oahu, Hawaii. We were able to travel around the whole island and do different trails. Every trail was different from the last and the views were absolutely incredible,” Miller said.
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