UW-Platteville launches new brand: ‘A Smart Investment’

Written by Alison Parkins on |
Georgia Shiu at commencement

The University of Wisconsin-Platteville launched its new brand campaign and tagline this week, “A Smart Investment,” which underscores the university’s longtime commitment to affordability, a student-centered experience, and strong focus on career-readiness. 

“We are very excited to unveil a new brand tagline that matches what our UW-Platteville students, faculty, staff, alumni and businesses all know about where we excel,” said Rose Smyrski, vice chancellor for University Relations. “UW-Platteville offers a tuition that ranks among the most affordable in the state, while delivering opportunities that are comparable to larger, more expensive universities and private institutions. Our commitment to affordability and focus on career readiness means that students graduate with less debt than their peers, get hired by top employers in the region and enjoy a tangible return on their time and tuition investments.”

Nearly 90% of UW-Platteville graduates find employment or continue their education within six months after graduation. The average starting salary of UW-Platteville graduates is $57,436, which is above the national average, according to the National Association of Colleges and Employers. This is one of the factors supporting UW-Platteville’s consistent ranking as the top public institution in the state for best value by Payscale, which studies the total four-year tuition, graduation rate, number of years to graduate, average loan amount and 20-year return on investment. 

The new brand messaging will be reflected in university marketing materials, as well as photos, videos, publications, the university website and more. More information about the brand messaging is available at https://uwplatt.edu/smart-investment.