Students to participate in Reverse Career Fair

April 8, 2014
Markee Pioneer Student Center

PLATTEVILLE, Wis. — University of Wisconsin-Platteville business administration majors will have a chance to impress employers at the inaugural Reverse Career Fair. Organized by the UW-Platteville Chapter of the American Marketing Association – in collaboration with the Career Center and School of Business – the event will take place April 16 from 11 a.m.-1 p.m. in the University Rooms, Markee Pioneer Student Center.

During the event, roles will be reversed as students host booths, while the employers circulate the room and ask students questions. Students can showcase their professional skills through their résumé, portfolio, a poster presentation or any other materials they want to include at their booth.

This year’s event is limited to 30 business administration majors with emphases in sales and marketing, however the organization hopes to open it up to more students next year.

“We wanted to keep it small for the first year, so it is more personable,” said Natalie Braun, from Grafton, Iowa, a senior business administration and media studies major and vice president of jobs and career placement in the UW-Platteville AMA chapter.

Braun said she hopes the reversed format makes it easier for students to network with professionals. “Sometimes it is intimidating for a student to approach a professional,” said Braun. “This way, they don’t have to do the approaching, they just have to be prepared with their selling points. But, in this format students definitely have to be prepared ahead of time.”

Employers and students interested in learning more about the Reverse Career Fair can visit the website at

Contact: Natalie Braun, vice president of jobs and career placement, American Marketing Association, UW-Platteville Chapter,

Written by: Alison Parkins, UW-Platteville University Information and Communications, (608) 342-1526,


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