Friday Features - May 26, 2017
Pioneer NAMA competes in national competition
Members of the University of Wisconsin-Platteville chapter of the National Agri-Marketing Association participated in a national agricultural marketing competition April 26-27 in Dallas, Texas.
“Every team participating in the marketing competition does an excellent job of developing a thorough marketing plan, a process that takes most teams the majority of the academic year to complete,” Erin Nash, NAMA Careers Committee chair, said. “This competition is a great opportunity for marketing students to put their education into practice. Each year I am amazed by the talent of these teams. They’re truly an awesome group that we hope will continue in ag marketing as they begin their professional careers.”
The Pioneer NAMA team had 12 students involved with this year’s project to market K+onquer, a hangover remedy that boosts hydration and replaces electrolytes, while eliminating nausea and vomiting. The team spent the last several months conducting market research, writing the marketing plan and developing a PowerPoint presentation.
For the competition, students decide on a project and develop a plan to successfully bring the product or service to the marketplace. In developing their marketing plan, students follow the same practices and principles used by today’s marketing professionals. Teams submit a written plan summary prior to the competition and then make a formal presentation of their marketing plan to a panel of judges at the competition. The judges’ panel consists of marketing and agribusiness professionals.
“The marketing competition is a great learning experience for these students and provides them with some really good practical experience,” Nash said.
Overall, 29 student NAMA chapters participated in the competition, part of the National Agri-Marketing Association’s annual conference and tradeshow. Over 400 student members attended the conference. Pioneer NAMA was among the Top Ten Outstanding Chapters, and Dr. Annie Kinwa-Muzinga was also awarded the Dr. John Riley Outstanding Advisor.
“NAMA project at UW-Platteville is an extra-curriculum activity and there is no class devoted to this project,” Kinwa-Muzinga said. “I am proud of our students because of the work ethic they bring every year at the competition.”
Students involved with the competition include Ashley Hurtz from Cashton, Wisconsin; Amy Silver and Paige Marie Dilley from Monticello, Wisconsin; Rachel Gilson from New Glarus, Wisconsin; Erin O’Toole from Iron Ridge, Wisconsin; Charitee Seebecker from Mauston, Wisconsin; Corrine Stoewer from Scales Mound, Illinois; Amanda Stingle from Black Creek, Wisconsin; Kelsie Summers from Portage, Wisconsin; Danielle Clark from Kirkland, Illinois; Kimberly Delhotal from Steward, Illinois; and Jenna Preston. The team was advised by Kinwa-Muzinga, Dr. Swagata Banerjee, Dr. Lucie Kadjo and Kallie Kastenson.
“The NAMA competition is an incredible learning opportunity where students work together as a team, with their advisor, applying agricultural marketing concepts in a national marketing competition,” Dr. Wayne Weber, dean of the College of Business, Industry, Life Science and Agriculture, said. “Dr. Kinwa-Muzinga has been highly engaged with students in this competition for many years and her being recognized by receiving the Dr. John Riley Outstanding Advisor award is well deserved.”
Pioneer NAMA appreciates the support of the School of Agriculture, the College of BILSA dean’s office and the Glen Webb Education Fund/The GROWMARK Foundation.
Master's in project management program recognized
The University of Wisconsin-Platteville has been recognized for excellence for its project management program by two independent reviewers. The program ranked among the Best Online Master’s in Project Management Programs in 2017 by BestColleges.com and by Accredited Online Schools.
Earning an online master’s degree in project management can help students diversify their expertise, specialize in the field and create greater opportunities for pay raises and other job opportunities. UW-Platteville’s project management program will enables students to achieve success at the highest levels of management by preparing them to lead complex projects, cultivate relationships between project teams and customers, and manage the “triple constraint” of time, budget, and scope of project.
“The recognition from these two organizations is an incredible endorsement of the quality of our project management program,” said Bill Haskins, program coordinator for the Master of Science in Project Management. “Our students are able to achieve their career goals because of the quality education received at the University of Wisconsin-Platteville.”
BestColleges.com weighs a number of factors, including academic outcomes, affordability, and the breadth and depth of online learning opportunities. Accredited Online Schools ranked institutions based graduation rates, tuition fees, student services, and peer-based value.