LearnForward: Case Study for Reinventing/Redefining After Coronavirus

Case Study for Reinventing/Redefining After Coronavirus
Where: Online
Begins: Aug. 12, 2020 at 12:00 pm
Ends: Aug. 12, 2020 at 1:00 pm

Many businesses had to learn how to pivot when Covid-19 hit. Learn how one company took their array of products, originally developed to clean locker rooms for MERSA and did the necessary work to re-invent themselves to protect the public during the pandemic. A panel from VIACLEAN Technologies, lead by distributor Robert Schreiber, will share how they changed their products, marketing, and business model. The BIOPROTECTUs system includes patented water based (not alcohol based) monolayers to create a field of nanospikes that mechanically kill microbes (bacteria, molds, viruses) by piercing and rupturing their cell membrane. This kill method prevents microbes from mutating and adapting thus preventing the creation of superbugs. The BIOPROTECTUs system is the only one on the market today, that protects surfaces, laundry, and hands from microorganisms in a water based, not alcohol base product, lasting for several hours to several weeks.