Business Policy/Strategy

Course Number: BUSADMIN 4840
Course Name: Business Policy/Strategy (Online)
Course Description:    A comprehensive review and evaluation of strategic decision-making, critical thinking, reflection, and integration of the functional organizational areas of business processes through the analysis of case studies and related readings; development of external information scanning and synthesis using resources such as Internet and scholarly business publications.
Prior to Fall 2013
ACCTING 3000 and BUSADMIN 1300, 2630, 3030 and 3620 and ECONOMIC 2130 and 2230 and Senior standing.
Prerequisites: ACCTING 2020 (C- or better) BUSADMIN 1300, 2630, 3030 and 3620 and ECONOMIC 2130 and 2230 and Senior standing.
Level: Undergraduate
Credits: 3
Format: Online  (This course is also offered in print.)
Program: Bachelor of Science in Business Administration

Registration Instructions

NOTE: The information below is representative of the course and is subject to change.  The specific details of the course will be available in the Desire2Learn course instance for the course in which a student registers.

Additional Information

Learning Outcomes
Upon completion of this course, you should be able to

  • Apply strategic concepts to an organization.
  • Evaluate and apply strategic tools effectively.
  • Identify different strategy players in an organization and understand their differing roles.
  • Apply problem solving and critical thinking to business problems.

Unit Descriptions
Course Organization and Assignment Descriptions

Unit 1: Tools for Strategic Analysis

We begin our study by laying the groundwork for strategic analysis. A thorough analysis of a company’s direction, its vision, its internal and external environments, and its resources offers the manager a picture of the challenges a company faces and its potential for addressing those challenges.

Upon completion of this unit, you should be able to

  • Apply the tools used in analysis of a business to a case.

Unit 2: Employing Strategies to Strengthen Competitive Advantage
Unit 1 exposed you to the overall strategy components and tools.  Unit 2 will provide a more in-depth look at specific strategic models.  This unit will expose you to the different theories and options which management should consider when deciding how to make these strategies work.  The strengths and weaknesses of using each of the approaches are discussed.

Upon completion of this unit, you should be able to

  • Identify the competitive advantage of a company and the internal and external resources which support the company’s competitive advantage.
  • Differentiate between the three levels of strategy:  corporate level, business level and functional level.
  • Discuss strategic choices companies may use to internationalize their operations.

Unit 3: Analyzing Company Strategies

In our final unit, we’ll tie all we’ve learned about the tools of strategic analysis and the employing levels of strategy by completing a full case analysis.  You will complete two analyses.   The first analysis will be done in parts within your team utilizing feedback from the class and instructor before moving on to the next section.  The second analysis will be completed individually.

Grading Criteria for Activities

Assignment Possible Points
Lesson 1: Key Attributes Paper 25 points
Lesson 2: Macro Environment Paper 35 points
Lesson 3: 5 Forces Paper 45 points
Lesson 4: SWOT Analysis 50 points
Lesson 5: Competitive Advantage Paper 45 points
Lesson 6: Strategy Paper 30 points
Lesson 7: Porter's Diamond Exercise 10 points
Lesson 8: Case: Industry & Company Condition 60 points
Lesson 9: Case: Problem Statement & Criteria 20 points
Lesson 10: Alternatives and Recommendation 35 points
Lesson 11: Case Analysis 150 points
Unit 1 Exam 100 points
Unit 2 Exam 100 points
Teamwork 80 points
Total: 785 points

Grading Scale
A 89% - 100%
B 80% - 88%
C 70% - 79%
D 60% - 69%
F 0% - 59%


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