The Corporate Training Center at the University of Wisconsin-Platteville offers courses designed to develop your skills or your employees’ skills in marketing.

Courses

Harness the Power of the Internet to Grow Your Business (I and II)

Your customers are online and mobile, so your business needs to be online and mobile too. Dive into internet marketing, and then grow your business with the knowledge to make better decisions about your internet marketing strategies. Explore:

  • Business objectives and customer analysis
  • Google Local, Google AdWords, and Google Analytics
  • Content management strategies
  • Facebook strategies and analytics
  • Successful email strategies
  • Leveraging Internet marketing with traditional promotional tools
  • Analyzing your return on investment (ROI) on promotional dollars
  • Managing your online presence with limited time and resources

Running Promotions that Work!

Promotions are a valuable marketing tool used to create traffic and close sales, but how do you know which will be cost-effective and productive? Gain the knowledge to make better decisions when running promotions. Learn to define business objectives, create a successful promotion, leverage different types of promotions, measure results, and implement promotions online and with other marketing tools.

Advertising that Works! How to Write and Place Effective Ads

Advertising is a great tool to increase awareness and sales, but how do business owners maximize return on the time spent? Explore:

  • The creative process and developing ads that sell your product
  • Media options and optimal placement
  • Using promotional tools
  • Analyzing ROI on your advertising dollars
  • Analyzing business objectives and customer targets

Personal Selling Skills to Grow Your Business

Successful small businesses effectively use personal selling to create relationships, build competitive advantages, and close sales. In this course you’ll learn about defining business objectives, analyzing your customer, relationship selling, and creating value. You will learn:

  • How to apply the selling process
  • Sales funnel strategies
  • Measuring results
  • Improving selling skills in yourself and your employees
  • Integrating the selling function with lead management

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