Please join us for George Krueger's presention.
Power MarketinG : Spending your advertising dollars wisely for a better return on investment
Speaker: George Krueger
How do customers find your business?
Marketing is necessary to acquire new customers and retain your regulars.
How do you overcome the challenges of not enough time, limited expertise, the multitude of options, and questions about the return on investment of money invested in marketing?
Learn some important facts about advertising and come away with a practical checklist of ACTION ITEMS you can implement immediately for a BETTER return on your advertising investments!
You need customers. Marketing is the process of acquiring and keeping a customer. Small business owners need to market, but there are challenges of not enough time, limited expertise and questions about the return on investment of money spent on marketing.
This course will provide you with the knowledge you need to make better decisions on spending your advertising dollars. The course will cover:
- Business objectives
- How to set a promotion plan and budget to achieve your business objectives
- Promotion tool analysis
- Analyzing ROI on your promotion dollars
You will leave the training with practical ideas that you can use to develop your advertising strategy.
Refreshments provided by Dunkin' Donuts!
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