Enrich the Tri-States

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Serve as a driving force behind the Tri-State's cultural, economic, and educational development.

  • Expand cultural and entertainment programming
  • Enhance economic prosperity
  • Engage the community in lifelong learning

Suggested University-Level Action Items:

  • Develop a marketing/communication plan to increase community attendance at campus arts and cultural events.
  • Pursue economic development opportunities for the region.

Strategic Planning Team Meeting Notes of Sept. 16, 2014

Members in attendance:
Jason Artz, Counselor
Michael Breitner, Director of Arts Facilities and Series
Dennis Cooley, Assistant Chancellor for University Advancement
Jodie McDermott, Assistant Dean, College of BILSA
Alison Parkins, Content Manager, University Information and Communications
Dr. David Schuler, Associate Professor, Theatre

Wellness Program Model
The group discussed ideas for how to cultivate a wellness model within the tri-state area, with UW-Platteville serving as the hub for the model.

The wellness model concept can be broken down into a couple of components:

Physical wellness (Considerations for how to achieve this include possible renovations to the PAC; offering fitness training programs – for an example, a continuation of the Homecoming 5K training program; and ways to incentivize people who succeed in such programs.)

Social wellness (Explore concepts such as how do we contribute to the welfare of our community? Understanding relationships with others and the impact on our environment.)

Marketing Arts and Cultural Events on Campus
In order to successfully enrich the tri-states, it was agreed that at least one full position on campus ideally would need to be devoted to marketing cultural events and wellness concepts at UW-Platteville.

In the absence of such a position right now, the group discussed an alternate idea to try this year for target marketing musical events on campus.

For any type of performance, whether it is a senior recital, theatre performance, etc., identify an outstanding performer in that event from a local community, and assemble a team to target market to that community. Schools in that community could be contacted, advertising in that community could bring in both prospective students and alumni; we could also possibly look into finding a sponsor from that community who would help cover costs of bussing students to the event. 

David Schuler is going to execute this concept this year, beginning with an upcoming senior recital in November.

It was recommended that a “leadership team” of up to five people be put together ¬to help execute the idea. This would likely consist of faculty from the department. Then, students would help with executing the idea.

The next meeting will take place on Oct. 23 at 3 p.m.

Strategic Planning Team Meeting Notes of August 26, 2014

Members in attendance:
Michael Breitner, Director of Arts Facilities and Series
Dennis Cooley, Assistant Chancellor for University Advancement
Jodie McDermott, Assistant Dean, College of BILSA
Alison Parkins, Content Manager, University Information and Communications
Patricia Pothour, Recruitment Manager
Dr. David Schuler, Associate Professor, Theatre
Kerie Wedige, Community Program Manager
Dr. Tim Zauche, Professor, Chemistry Department

Driftless Area Fellowship Proposal
The group reviewed the final Driftless Area Fellowship Proposal, and discussed some feedback and questions that will then be brought back to the leadership team.

Course Options Program
The group discussed how the new Wisconsin Course Options program could tie into the Enriching the Tri-States initiative.

Course Options allows Wisconsin High School students to enroll in higher education courses at no cost to the student.

The group discussed how we can help publicize this option, using it as a way to enrich the tri-states through education by helping students to receive college credit earlier, and at the same time use it as a recruiting tool.

A goal for the next meeting will be to think more about this and develop a proposal for the deans.

The next meeting will take place on Sept. 16, 2014.

Strategic Planning Team Meeting Notes of May 13, 2014

Members in attendance:
Jason Artz, Counselor, Counseling Services
Dennis Cooley, Assistant Chancellor for University Advancement
Jaclyn Esqueda, Special Programs Manager, CenterPOINT
Alison Parkins, Content Manager, University Information and Communications
Patricia Pothour, Recruitment Manager
Tammy Salmon-Stephens, Senior Director, EMS Student Success Programs
Dr. David Schuler, Associate Professor, Theatre
Dr. Tim Zauche, Professor, Chemistry Department

Enriching the Tri-States through STEM outreach

Tammy Salmon-Stephens and Jaclyn Esqueda from EMS Student Success Programs joined the Enriching the Tri-States group to discuss initiatives they are undertaking that tie into the goals of the Enriching the Tri-States strategic plan priority. They explained that they are doing many outreach efforts in the Rockford, Ill., and Dubuque, Iowa areas. This includes a relationship with Rockford School District, through which 45 women from Rockford attended the three Sky’s the Limit programs; participation in student enrichment time at Jefferson High School in Rockford; presentation at the Multicultural Affair Center in Dubuque; participation in Science Night for Hispanic community in Dubuque; and participation in the Family STEM Festival in Dubuque.

Tammy explained the STEM Talent Expansion Program grant, which has helped build capacity to support women and underrepresented students in STEM. Now they are exploring ways to continue these efforts after the grant ends, which includes possibly partnering with area Workforce Development groups.

An idea that they are interested in pursuing is an EMS Ambassador Program, and they will be exploring ways that corporations could help sponsor this. The Enriching the Tri-States planning group agreed that this endeavor ties in well with the group’s goals and should be included as one of the Enriching the Tri-States group initiatives.

Action item: By the end of summer, Tammy and her office will work on developing and documenting the procedures of the program as well as creating a one-page document outlining the goals of the program, which can be given to potential corporate sponsors.

Marketing Arts and Culture at UW-Platteville

David Schuler presented a preliminary plan for marketing arts and culture at UW-Platteville. The group discussed the importance of doing more than relying on electronic distribution methods, such as Facebook and e-mails. David’s ideas will be shared with the newly formed Integrated Marketing Team so that they can be explored further.

The next meeting will take place on June 17, 2014.

Strategic Planning Team Meeting Notes of March 26, 2014

Members in attendance:
Jason Artz, Counselor, Counseling Services
Michael Breitner, Director of Arts Facilities and Series
Dennis Cooley, Assistant Chancellor for University Advancement
Dr. Jodi McDermott, Assistant Dean, College of Business, Industry, Life Science and Agriculture
Alison Parkins, Content Manager, University Information and Communications
Patricia Pothour, Recruitment Manager
Dr. David Schuler, Associate Professor, Theatre
Dr. Tim Zauche, Professor, Chemistry Department
Kerie Wedige, Community Program Manager


Road to Success: Strategic Plan Speaker Series
The group’s first speaker in the speaker series is scheduled. Dr. Jeff Thompson, UW-Platteville Distinguished Alumnus and CEO of Gundersen Health System in La Crosse, Wis. will speak on April 25. Dr. Thompson has been instrumental in the success of Gundersen’s implementation of sustainability measures, in order to drive down their health care costs.

His schedule will be as follows:
9–11 a.m.: Interactive discussion with general audience—open to the community—about sustainability and Gundersen’s practices.
11 a.m.–1 p.m.: Lunch with close group interested in discussing the health care system issue, and how our region can benefit. This will include invitees from Southwest Health Center and faculty.
1–3 p.m.: Dr. Thompson will meet with members of the Enriching the Tri-State Planning Group.
3–4 p.m.: Dr. Thompson will meet with members of the Controlling our Destiny strategic planning group to discuss revenue generation.

Economic Development
The economic development sub-group gave an update on potential plans for a new project in Platteville, which could offer partnership opportunities for the university and community. Plans are still moving forward; and more details will be released once plans are finalized.


Lifelong Learning
Patricia Pothour gave an update on the last meeting that the Lifelong Learning sub-group held. The group has reviewed results of the recent campus-wide branding survey, to see how they can better market the good things the campus is doing. One of their first goals they are working toward is to come up with a comprehensive list of all of the educational activities — for any age group — being offered at the university.

Cultural Development
Michael Breitner provided an update on proposed speaker, Dr. Richard Florida. We are still looking into pricing and availability for a date in the fall.

The group discussed some ideas for potential goals of the cultural development sub-group:
- How can we get more people from Dubuque to attend events on campus?
- How can we better reach the older population, who may have trouble with transportation to campus?
- Season ticketholders for the Heartland Festival are regular customers, but how can we get new people interested?
- How can we increase marketing efforts for cultural events?

Upcoming Dates
The next meeting is scheduled for Tuesday, April 15 from 3–4 p.m.
Strategic Plan Speaker, Dr. Jeff Thompson is scheduled for April 25.

Strategic Planning Team Meeting Notes of Feb. 20, 2014

Members in attendance:
Dennis Cooley, Assistant Chancellor for University Advancement
Jason Artz, Counselor, Counseling Services
Jaime Collins, Director of Marketing and Communication, Southwest Health Center
Dr. Jodi McDermott, Assistant Dean, College of Business, Industry, Life Science and Agriculture
Alison Parkins, Content Manager, University Information and Communications
Dr. Tim Zauche, Professor, Chemistry Department

Economic Development
Dennis Cooley provided the group with an update on recent discussions about potential new business development in Platteville. The advantages it would bring to the university and tri-state area not only include employment opportunities, but it could also offer many partnership and research opportunities for the university. A sub-committee is working on this initiative.

Speakers Series
The group provided a recap and feedback on the first speaker in the “Road to Excellence” strategic plan speakers series, Ramsey Musallam. This was followed by more discussion on suggested speakers relating to the Enriching the Tri-States priority.

The group will be looking into costs and availability for two suggested speakers: Dr. Richard Florida, and Dan Buettner, founder and CEO of Blue Zones, who specializes in improving lifestyles to live happier, longer, and healthier. A goal is to have this information by the next meeting.

The next meeting will take place on March 26, 2014 from 3-4 p.m. 

Strategic Planning Team Meeting Notes of Jan. 22, 2014

Members in attendance:

Dennis Cooley, Assistant Chancellor for University Advancement
Jason Artz, Counselor, Counseling Services
Michael Breitner, Director of Arts Facilities and Series
Jaime Collins, Director of Marketing and Communication, Southwest Health Center
Dr. David Cooper, Department Chair, Music Department
Dr. Madelon Kohler-Busch, Professor, Foreign Languages
Jodi McDermott, Assistant Dean, College of Business, Industry, Life Science and Agriculture
Alison Parkins, Content Manager, University Information and Communications
Patricia Pothour, Recruitment Manager, Prospective Student Services
Dr. David Schuler, Associate Professor of Theatre
Angela Udelhofen, Assistant Chancellor of Admission and Enrollment
Kerie Wedige, Community Program Manager, Continuing Education
Dr. Tim Zauche, Professor, Chemistry Department

The meeting opened with an introduction of new members in attendance as well as a re-cap of the previous discussions relating to the four sub-groups: lifelong learning; educational development; cultural development; and economic development.

To help guide the committee’s planning, Dennis Cooley explained the way in which enriching the tri-state area can be broken down into three smaller sub-groups:

  • University/City of Platteville partnership
  • Area development – which includes the university and city partnership, as well as the five-county area that makes up Southwest Wisconsin
  • Larger regional development – which includes the tri-state area

The following three questions were presented to the group, and feedback on each question was requested prior to the next meeting:

  • What should UW-Platteville look like in 15 years?
  • What do we need to do over the next five years to make sure we get there?
  • How should we communicate the strategic plan to students and connect with them?

Next, the committee discussed ideas for the Strategic Planning Speakers series. Michael Breitner presented a summary of one suggested speaker, Dr. Richard Florida. He is the author of The Rise of the Creative Class and speaks on how the creative class impacts economics of a region. Michael Breitner will report back at the next meeting with costs for Dr. Florida, as will David Schuler on a suggestion he made for a speaker.

The committee discussed the potential plans of new business development in Platteville. This would have a wide impact—affecting all four of the committee’s sub groups— as it would not only offer economic development opportunities for the region, but also partnerships with several of the university’s programs, as well as other educational and recruiting opportunities.

The next meeting will take place on Feb. 20, 2014.

The two action items the committee was asked to complete for the next meeting are:

  • Feedback on the three questions about a long-term vision/plan for the university
  • A report from each of the four sub-groups regarding their direction and plans

Strategic Planning Team Meeting Notes of October 25, 2013

Members in attendance:
Dennis Cooley, Assistant Chancellor for University Advancement
Jason Artz, Counselor, Counseling Services
Michael Breitner, Director of Arts Facilities and Series
Alison Parkins, Content Manager, University Information and Communications
Patricia Pothour, Recruitment Manager, Prospective Student Services
Dr. David Schuler, Associate Professor of Theatre
Kerie Wedige, Community Program Manager, Continuing Education

The meeting opened with a review of the initial mission of the Strategic Planning Team, and a reminder to the Enriching the Tri-States champion group that changes can be made to this mission if needed.

An update on three of the four sub-focuses of the Enriching the Tri-States group was provided:

  • Economic Development: Jason Artz let a discussion on another area of economic development that should be considered, which is the real estate market in the Platteville area. Having a lack of affordable or quality real estate options will drive faculty away from the Platteville area—possibly as far away as the Madison area. This loss of opportunity will impact not only the economic development of the region, but also the cultural and educational development.
  • Cultural Development: Michael Breitner shared the Six Dimensions of Wellness model created by Dr. Bill Hettler, and discussed the idea of adapting a similar model as a guiding principal for this group.
  • Lifelong Learning: This sub-group will still be focused on four different areas: pre-college outreach, college, continuing education (post-college), and general community learning. However, because there is so much overlap among these four sub-groups, the committee will not create four separate groups assigned to each of these areas, but rather maintain one lifelong learning group that will focus on these four areas. Patricia Pothour explained that a priority of this committee will be to gain a more comprehensive understanding of what programs and efforts are already underway across campus to address these four areas.

The committee discussed a general question of how to better market the university’s events and programs and get the word out to the community. One potential solution discussed was the idea of doing more cross marketing—a concept already being practiced by Continuing Education and Center for the Arts, who share mailing lists.  The committee will continue to explore ideas for more cross marketing and integrated marketing.

The next meeting will take place on Nov. 22, 2013.

Strategic Planning Team Meeting Notes of Sept. 27, 2013

Members in attendance:
Dennis Cooley, Assistant Chancellor for University Advancement
Jason Artz, Counselor, Counseling Services
Michael Breitner, Director of Arts Facilities and Series
Dr. David Cooper, Chair, Music Department
Alison Parkins, Content Manager, University Information and Communications
Patricia Pothour, Recruitment Manager, Prospective Student Services

The priorities of the Enriching the Tri-States strategic planning group are broken down into the following four focuses:

-economic development
-cultural development
-educational development
-lifelong learning

The team discussed the idea of obtaining feedback from advisory groups. An advisory group will be created for each of the four focuses outlined above. Each group will consist of a leader­—who will be a member from the Enriching the Tri-States champion group—and 5-8 members, who will consist of stakeholders from either on campus or off campus.

The following committee members agreed to lead the advisory groups:

-Economic Development to be led by Dennis Cooley (with assistance from Jason Artz)
-Cultural Development to be led by Michael Breitner
-Educational Development to be led by Dr. David Cooper
-Lifelong Learning to be led by Patricia Pothour
The committee discussed the possibility of further breaking down the Lifelong Learning initiative into sub-categories of pre-college outreach, college, post-college (i.e., continuing education), as well as general community learning.

The group also discussed the need to incorporate athletics—as a form of entertainment programming—into this strategic planning initiative. The group plans to recruit someone from the athletics department to join the team.

Before the next meeting, the identified leaders of each advisory group will brainstorm who they want to include in their advisory group. Dennis Cooley will schedule a one-hour meeting with each advisory group leader, prior to the next team meeting, to discuss each individual plan further.

The following are the keys to successfully implementing each of these individual focuses. They must:

-Fit into the overall strategic plan
-Be measurable
-Be easily explainable

The next meeting will take place on Friday, Oct. 25.
For questions, contact Alison Parkins at parkinsal@uwplatt.edu

 

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