Social Media Policy
These guidelines govern the creation of university-related social media accounts by employees of the University of Wisconsin-Platteville (but do not apply to personal accounts of any kind). For these purposes, social media means any facility for online publication and commentary, including without limitation blogs, wikis, social networking sites such as Facebook, Twitter, LinkedIn, YouTube, Foursquare, etc. These guidelines are in addition to and complement any existing university policies regarding the use of technology, e-mail and the Internet.
UW-Platteville employees are free to create, publish or comment via a university-related social media account in accordance with these guidelines. UW-Platteville employees are subject to these guidelines to the extent they identify themselves as a UW-Platteville employee (other than an incidental mention of place of employment in a personal blog or social networks on topics unrelated to UW-Platteville).
Creation of a social media account carries similar obligations to any other kind of publication or commentary.
If you create a UW-Platteville social media account, you must:
- Notify University Information and Communications–Public Relations. Contact the director of social community with the name and contact information for the individual(s) who create, operate and maintain your social media presence, as well as the URL for your account. Call the Public Relations office at 608-342-1194 or send an email to firstname.lastname@example.org.
- Use a university-approved account name and photo. This ensures adherence to UW-Platteville’s visual identity guidelines and proper branding.
- Give account access to at least one UW-Platteville faculty of staff member. A university employee must have access to your account, even if you intend to have a student administer it.
UW-Platteville social media platforms prohibit abuse, discrimination or harassment by or toward students, employees, and the greater community on the basis of sex, race, religion, color, creed, disability, sexual orientation, national origin, ancestry, age or any other prohibited basis defined by federal or state law or UW System policy. Posts, comments, tags, photos or any other interaction of this nature will be removed from official sites, and disciplinary action may be taken against the perpetrator.
Confidentiality and Security
Social media posts that contain confidential or proprietary information about UW-Platteville, its students or prospective students, alumni, donors or employees are prohibited. Employees must follow the applicable federal requirements such as FERPA and HIPPA, as well as NCAA regulations, and adhere to all applicable university privacy and confidentiality policies. Employees who share confidential information do so at the risk of disciplinary action or termination.
Accounts must adhere to the laws of copyright and fair use, including the copyright and intellectual property rights of others and the university.
Sensitive information such as phone numbers, Pioneer Passport numbers, Social Security numbers, payment information, etc., may never be collected, transmitted or shared via social media. Do not upload, post, transmit, share, store or otherwise make publicly available on any platform any private information of any third party, including addresses, phone numbers, email addresses, Pioneer Passport numbers, Social Security numbers, payment information, etc.
Posting content that could create a security risk for UW-Platteville is prohibited. Examples include but are not limited to images of childcare facilities, restricted-access research areas and information technology facilities.
Media contact regarding UW-Platteville and our current students, employees, alumni or donors must be referred for coordination and guidance to the Office of Public Relations or the UW-Platteville public information officer.