UW-Platteville NAMA ranks in top six at national competition
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PLATTEVILLE, Wis. — The University of Wisconsin-Platteville chapter of the National Agri-Marketing Association recently placed in the top six in the marketing competition at the annual agri-marketing conference in Kansas City, Mo. Team members include Sarah Silver, Monticello, Wis.; Rebecca Gunderson, Waterford, Wis.; Cassondra Miller, Mount Horeb, Wis.; Megan Wolfe, Oregon, Ill.; Ariel Hellenbrand, Lodi, Wis.; Abigail Fink, Mount Horeb, Wis.; Brooke Senn, Fox Lake, Wis. and Ali Panzica, South Bend, Ind. The advisors for NAMA are Dr. Annie Kinwa-Muzinga and Dr. Swagata Banerjee, professors of agribusiness.
In preparation for the competition, the team selected a product that is new to the market or has not yet been released yet. A marketing plan was developed that identified the needs of all stakeholders, benefits of the product, how it will be promoted and how the team can assess the project. This year, a product was selected that is used to treat mastitis in dairy cattle. The marketing plan developed by the UW-Platteville NAMA will be shared with the company that is offering the product on the market. “The students learned to put together a marketing plan as well as how to assess their work,” said Kinwa-Muzinga.
The team met once a week since the beginning of the school year and more frequently in the time leading up to the competition. Students at UW-Platteville involved in NAMA do their work outside of class time while students at some universities put together their project during a class; this makes the contest highly competitive.
“NAMA provides students the opportunity to network with professionals, practice public speaking, learn marketing through hands on experiences, and be exposed to various career opportunities,” said Gunderson. “Being able to take sixth in the nation is an outstanding achievement and has made our team very proud.”
“The competition was a great way to put what we have learned in Dr. Kinwa-Muzinga’s classes into action,” said Silver. “Our presentation had to be flawless in order to advance in the competition. Through NAMA I improved my impromptu speaking, writing skills and teamwork. You can’t do this alone.”
While at the conference, students were able to network with other students and industry professionals. Many employers in agribusiness and marketing look to NAMA members as top students in their field. The conference is a great way to meet future employers.
“NAMA members worked hard and came together as professionals in a competitive and enjoyable experience that gives them an idea of what to expect in the world of agribusiness,” said Kinwa-Muzinga.
The UW-Platteville NAMA team had tremendous support in preparation for the competition. The CHS Foundation and The Glenn Webb Education Fund/The GROWMARK Foundation provided financial support for travel to the national contest. Kelly Smith acted as the team’s liaison at the competition. Dr. Krista Hardyman, Dr. Price, Dr. Mark Zidon, Dr. Charles Steiner, Dr. Kevin Bernhardt, Dr. Michael Compton and George Krueger assisted the team by critiquing the presentation and report.
Contact: Dr. Annie Kinwa-Muzinga, professor of agribusiness, (608) 342-1007, firstname.lastname@example.org
Written by: Ethan Giebel, UW-Platteville University Information and Communications, (608) 342-1194, email@example.com
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