Social media program one of few in the nation

April 10, 2014

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UW-Platteville campus

PLATTEVILLE, Wis. – The University of Wisconsin-Platteville is already home to the oldest continuously published student newspaper, The Exponent, and the oldest student-run radio station, WSUP, in the UW System. Now the new student-run Facebook page for the Department of Media Studies pioneers UW-Platteville to another “first” in student-run media production throughout the UW System.

“We have a course called Applied Communication where students can get credit for working for the newspaper, radio station and cable channel,” said Dr. Rob Snyder, media studies professor.  “We’re now doing the same thing for social media and the department’s Facebook page.”

“We use a beats system for students to generate posts and all posts are critiqued by the advisor,” said Snyder. The Facebook posts range from new internship opportunities to UW-Platteville student profiles.

“The UW-Platteville Department of Media Studies will be producing some of the first college graduates with ‘social media production’ in their resume,” said Snyder.

The Applied Communication class is a requirement for the department’s new social media minor.  The academic program, also the first of its kind in the UW System, explores “cyber literacy” and the use of social media in a variety of professional settings. The program also emphasizes high impact learning practices, such as the hands-on learning experience students gain when generating and analyzing different Facebook posts each week.

“Our first target audience is our media studies students,” said Snyder. “What would our students be interested in seeing?”

The Facebook page is also an additional way for the department to communicate to its students. Prospective students can also look at the Facebook page and see some of the many activities that take place in the department. Alumni are also visiting the page.

Along with the idea of a new communication channel, the Facebook page is also used to highlight students’ work. “This is a way for all students in all four emphases in the Department of Media Studies to see the outstanding work that their peers are doing,” said Snyder.

Contact: Dr. Rob Snyder, media studies, (608) 342-1630, snyderro@uwplatt.edu

Written by: Carly Willman, UW-Platteville University Information and Communications, (608) 342-1194, willmanc@uwplatt.edu

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