IBRC takes students to North Africa to learn about emerging markets' business practices and cultures
Pictured in the back row are Katie Milanowski, Jenna Dean, Jessica Getz, Sarah Pelot, Devine Nzegwu and Louis Nzegwu. Kneeling are Gavin Murphy and Abbie Wiegel.The trip, which ran from June 8 through 24, was a pioneering experience for the IBRC, as its previous tours were all to China.
The IBRC's goal in taking students on the short study tour to North Africa was to introduce them to a whole new side of global business. It is well known that China is gaining in the world economy, and business tours there have become more and more common over the past few years. North Africa, by contrast, is practically a well of unexplored potential.
"That part of the region," said Nzegwu, "is one we have had a relationship with, but have not expanded on economically. It is one of the emerging markets in the world. For example, Tunisia's educational labor force is very high. They are using that capital to develop their economy."
The seven students on the tour were Jenna Dean of Mineral Point, Jessica Getz of Janesville, Katie Milanowski of Muskego, Gavin Murphy of Darlington, Devine Nzegwu of Platteville, Sarah Pelot of Weston, and Abbie Wiegel of Shullsburg.
The first days of the tour were spent in Cairo, Egypt. Everyone got to see some pyramids. Of the Giza pyramids and the sphinx in particular, Pelot said, "I just love history, and I felt like I was in it. It was beautiful."
The students also enjoyed a visit to the Egyptian Museum of Antiquities.
Dean said it was one of her favorite stops in Egypt. "Although we only visited a small portion of the artifacts there, we flew by so much history that I couldn't even fathom. The tombs, statues, jewelry and mummified kings and animals were so mind blowing!"
Their second day in Africa, the students visited the U.S. Embassy in Cairo and met with Commercial Attaché Christina Sharkey, who briefed them on the economic situation in Egypt.
"Egypt is important to us," Nzegwu explained, "because it holds a strategic position in the Middle East. The only way to create peace and commerce in the world is to trade."
From Cairo, the tour moved on to Tunis, Tunisia.
Nzegwu said the immense cooperation from the U.S. Embassy in Tunisia made that part of the tour so much better, and in fact, one of their key operatives was born and raised in Wisconsin. The embassy arranged four days in Tunisia stock full of business visits, and the tour participants were left impressed.
"Tunisia was the spot where I learned the most business-wise for the class," said Wiegel. "The businesses we visited and the people we talked to were great. I feel like I could do business there."
"The African Development Bank in Tunis was my favorite business that we visited," said Pelot. "They answered a lot of questions about issues like dealing with poverty and dealing with management and building successfully."
"We visited places like the Crown and Heinz in Tunis," said Wiegel, "and it was good learning how an American business could do business in Africa, but when we were at the bank we learned how wealth is distributed and pretty much why Africa is the way it is. It was really interesting."
Nzegwu explained that Tunisia is poised for even further economic success right now.
"In Tunisia," Nzegwu said, "the economy's clean and the country's clean. It shows the importance of education. The African Development Bank is in Tunis. That showcases Tunisia as a center for economy headquarters. Tunisia is one of the leaders in Africa. Tunisia is very stable economically. That is why the US should invest in Tunisia."
Dean said her favorite Tunis business was the Crown Maghreb Can Inc. manufacturing plant. "The can processing system is really neat to witness firsthand. The presenters were really cordial and offered us refreshments made in the factory and sent Louis marketing pamphlets so we could learn more. The people were so generous and willing to show us their work and help us understand business in Tunisia."
On their cultural day in Tunisia, Nzegwu took the participants to the nearby city of Carthage, famous for its ruins. While there, he said they were lucky to run into a professor of ecology who was able to tell them all about the ruins. They also visited a museum with the largest collection of mosaics in the world.
"Carthage, the city itself, was amazing," said Wiegel. "Its beauty, basically, was so capturing. You know, the white buildings with the blue shutters ... you're just walking on cobblestones."
From Tunisia, they went on to Morocco, where they were able to visit several key cities, including Marrakech, Rabat, Casablanca and Tangier.
In Marrakech, students visited the University of Marrakech as well as receiving a tour of the city. They also visited the Souk that night; the Souk is one of the biggest squares in Morocco that does business at night and it is the center of Moroccan economic activities. After that, they took the train to Casablanca and visited the U.S. Consulate, where they received presentations on doing business in Morocco.
Later that day, they had a tour of Casablanca and visited some cultural sites, like the Hassan Mosque. They ended the day visiting the U.S. Moroccan Chamber of Commerce, and left later in the day for Rabat via bus.
At the U.S. Embassy in Rabat, they met with agricultural attaché Michael Fay, who gave a two-hour presentation on business in Morocco, before they broke into groups and were able to have one-on-one business meetings with other embassy officials. Nzegwu said it was an incredible experience for the students.
After a day visiting a university in Tangier, the students made the ferry trip across the Gibraltar Strait to Spain. Unfortunately, the ferry had been running late and they ended up having to spend an unplanned night in Algeciras.
"One of the IBRC policies is the safety of our students first," Nzegwu wrote to university officials and the students' parents that night. "In addition, we do not use ground transportation after 7 p.m. outside the city we are conducting our short study tour activities in. We had the option to continue to Spain but as the tour director I decided that we should spend the night in Algeciras, Spain."
An unplanned free evening spent on the southern coast of Spain is not altogether a terrible trial, though Wiegel said because they had been staying in five-star hotels the entire trip, the students felt a bit spoiled and possibly didn't enjoy their local hotel as much as they might have otherwise.
From Algeciras, they made their way via bus into Seville, where the students and Nzegwu were able to meet extensively over the course of two days with university officials from the Spanish American Institute. SAI is the university UWP has an exchange partnership with and they were extremely welcoming to the IBRC's short study tour.
Many international programs like this one are available at UWP.
"UWP has one of the best hook-ups with studying abroad and the most interesting and new trips are offered through the IBRC," said Dean. "If any student gets in touch with the IBRC or UWP study abroad offices, they are sure to have a splendid time and life learning experiences."
"The IBRC and Louis were open to any communication that was available," said Wiegel. "They were outstanding to deal with, whether we had questions about the trip or just wanted to learn how to sign up." She also mentioned that the scholarships the IBRC was able to give to all the student participants were amazingly helpful in making an already inexpensive trip even more affordable.
The IBRC's next short study tour is again to Africa, but this time to the countries of Nigeria and Ghana.
"Ghana is one of the emerging markets in Africa," said Nzegwu. "The infrastructure is getting well in place. Nigeria is strategically placed in Africa for a crossroads of economic activity."
"I think people should definitely take advantage of the West Africa trip," said Wiegel. "These trips to Africa are a once-in-a-lifetime opportunity for students and the IBRC is wonderful to work with."
Anyone interested in learning more about the North Africa Short Study Tour or the upcoming West Africa Short Study Tour, or about any other IBRC activities, should contact Louis Nzegwu at (608) 342-1597 or visit the Web page at uwplatt.edu/ibrc.
Contact: Louis Nzegwu, IBRC executive director, (608) 342-1597, ibrc@uwplatt.edu Written by: Emily Hadorn, writer, UWP Department of Public Relations, (608) 342-1194, hadorne@uwplatt.edu

This photo was taken at Zion National Park on top of Angel's Landing in 2007. The people pictured are:
Left to right across the bottom row - Dave Burney, Renee Gratz, Valerie Hein, Jill Thalacker, Geremiah Erickson
Left to right across the middle - Mittie Nimocks, Sarah Gengler, Nevin Yazici, Dominic Dewitt
Top - Jon Van Dixhorn
The Hugunin Superstaff, (from left to right, back row) Gary Phelps, Dave Hoffman, Kerry Cartier, Terry Vaassen, (front row) John Silseth, Chris Zwettler, Jim Strobusch, Jim Magestro, and Dave Hanson gathered at Hugunin Hall for their yearly reunion.
Pictured are students Holly Brimeyer, Kim Singer, Christine Lomonaco, and Sarh Hanlon
Thomas Hickey, professor emeritus of the University of Wisconsin-Platteville, captivated audiences in his roles in many operas, plays, and musicals, including his role as Leonato in UWP's 2006 production of "Much Ado about Nothing."
Pictured from left to right: Dr. Joanne Passaro, provost and vice president of
academic affairs, Carroll University; Dr. Douglas Hastad, president,
Carroll Universityi; Dr. David Markee, chancellor, UW-Platteville; Dr.
Carol Sue Butts, provost & vice chancellor for academic affairs,
UW-Platteville.
Nancy Fairchild, adjunct instructor of music at UWP and director of bands at Platteville High School, directed her composition entitled “A Musical Leap Out of Darkness.”
Students from the Pre-College program studied alternative fuels, such as this solar powered car, during the Entrepreneurship and Finance camp. (Photo by Andy McNeill)
The Pre-college Program at UWP added a new component, Reader's Theater, in which students wrote, directed, and performed themselves. The Pre-college Program at UWP added a new component, Reader's Theater, in which students wrote, directed, and performed themselves.
Brad and Peggy Biddick were recently honored with the Distinguished Service Award at the UWP Donor Dinner on June 21. (Photo by Craig Wild)

The Luce Museum is housed in the newly-renovated Ullsvik Hall at the intersection of Hickory and Main streets. (Photo by Andrew McNeill)