Alumnus brings new health drink to market

January 27, 2015
Amadou Hanne
HiFit Juice

PLATTEVILLE, Wis. – Amadou Hanne, a 2012 University of Wisconsin-Platteville business administration graduate, is on a quest to transform his mother’s homemade health drink into a national leader. HiFit Juice is the new beverage that Hanne has designed. Bottles of the new drink are available at the Greenwood Avenue Market at Glenview Commons.

The drink will be unique because it will utilize hibiscus from African farmers. Hanne is originally from west Africa and he believes his new company will not only benefit the United States consumer, but also African farmers. It will initially be available in three flavors – pomegranate/raspberry, pineapple/mint and orange/mango.

Hanne will be on campus Thursday, Feb. 12 and Friday, Feb. 13 where he will host a taste testing event from 4–9 p.m. at the Greenwood Avenue Market. He will be soliciting feedback on his new product.

Hanne’s family lives in East Moline, Ill., and while attending Northern Illinois University for his master’s degree, Hanne would often find himself drinking his mother’s homemade recipe. “It’s a health drink that I always took for granted,” he said. “I tried to find it in the stores and I couldn’t find it anywhere. With the entrepreneurial spirit in me I thought, why not provide a healthy drink that is made out of hibiscus.”

Hanne participated in the business competition event while at UW-Platteville. While he didn’t win, the experience paid dividends. “That really helped me to pursue that entrepreneurial spirit to really build something that is meaningful for the community and for the consumers.”

More information about Hanne’s product can be found at HiFitJuice.com.


Written by: Dan Wackershauser, UW-Platteville University Information and Communications, 608- 342-1194, wackersd@uwplatt.edu

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