More Detailed Information
| Course Detail Information |
| Course Number and Title | BSAD 5740 Consumer Behavior |
| Description |
This course strives for a better understanding of the consumer buying process. It begins with an examination of basic, standard steps that consumers take while making a purchasing decision and moves into consumer motives based on various consumer cohorts. After having studied consumer behavior, the marketing student will have a stronger appreciation of basic consumer needs and will be better prepared to serve them.
More Detailed Information |
| Prerequisite | Introductory marketing course or consent of instructor |
| Level & Credits | Graduate 3 credit(s) |
| Available Online
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Course Rotation Registration Instructions |
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