More Detailed Information
To register, please contact Distance Learning Center (Toll-free: 1-800-362-5460 Local: 608-342-1468).
| Course Detail Information |
| Course Number and Title | BSAD 2630 Intro to Marketing |
| Description |
The study of marketing encompasses the activities involved in anticipating, managing, and satisfying demand via the exchange process. Activities include environmental analysis, marketing research, consumer analysis, product planning, distribution planning, promotion planning, price planning, and marketing management. The dynamic nature of marketing, the complex environment surrounding today's marketers, and various marketing functions, performers, and strategies are examined.
More Detailed Information |
| Level & Credits | Undergraduate 3 credit(s) |
| Available Online
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Course Rotation Registration Instructions |
| Print
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Available anytime, unless being revised. To register, please contact Distance Learning Center (Toll-free: 1-800-362-5460 Local: 608-342-1468). |
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