Course Description:
ISCM 7700 Customer Relationship Management
| Course Number: | ISCM 7700 |
| Course Name: | Customer Relationship Management |
| Course Description: | Customer Relationship Management (CRM) is a business strategy that aims to understand, anticipate and manage the needs of an organization's current and potential customers. This course will introduce critical concepts and methods such as customer value, customer asset value, CRM vision and strategy. |
| Prerequisites: | ISCM 7100 International Supply Chain Management |
| Level: | Graduate |
| Credits: | 3 |
| Format: | Online |
| Semesters Offered: |
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| Registration Instructions |