Course Description:
BUSADMIN 5740 Consumer Behavior
| Course Number: | BUSADMIN 5740 |
| Course Name: | Consumer Behavior |
| Course Description: | Consumer behavior reaches for a better understanding of the consumer buying process. It begins with an examination of basic, standard steps that consumers take while making a purchasing decision and moves into consumer motives based on various consumer cohorts. The marketing student after having studied consumer behavior will have a stronger appreciation for the basis of consumer needs and will be better prepared to serve them. P: Introductory marketing course or consent of instructor or department chair. |
| Prerequisites: | None |
| Level: | Graduate |
| Credits: | 3 |
| Format: | Online |
| Semesters Offered: |
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| Registration Instructions |
Additional Information
Learning Outcomes
- View consumers' decision process as ever changing and identify each component of the process.
- Demonstrate an understanding of how individuals make decisions to spend their available resources.
- Identify why consumers do not buy products or services.
Unit Descriptions
Unit 1
Lesson 1: Consumers Rule
Lesson 2: Perception
Lesson 3: Learning and Memory
Lesson 4: Motivation and Values
Unit 2
Lesson 5: The Self
Lesson 6: Personalities and Lifestyles
Lesson 7: Attitudes and Persuasion
Lesson 8: Decision Making
Unit 3
Lesson 9: Buying and Disposing
Lesson 10: Groups
Lesson 11: Organizational and Household Decision Making
Lesson 12: Income and Social Class
Unit 4
Lesson 13: Ethnic, Racial and Religious Subcultures
Lesson 14: Age Subcultures
Lesson 15: Cultural Influences on Consumer Behavior
Lesson 16: Global Consumer Culture
Number of Exams
There are 4 exams for this course.
Number of Assignments
There are 16 discussions, 5 written assignments, and a thought paper analysis for this course.
Number of Projects
There are no group projects for this course.
Grading Information
Graduate Grading Table
Class participation 80 points
Exam 1 100 points
Exam 2 100 points
Exam 3 100 points
Exam 4 100 points
Questions, Thought papers, Team Activity 69 points
Graduate Assignment 150 points
Total 699 points
Your points/699 = your percentage for grade
Your grade is based on a combination of individual and team papers, article reviews, collaborative activities, debate, exams, and class participation. Please review the following standards used to evaluate your work.