BUSADMIN 3740 Consumer Behavior
|Course Number:||BUSADMIN 3740|
|Course Name:||Consumer Behavior|
|Course Description:||Consumer behavior reaches for a better understanding of the consumer buying process. It begins with an examination of basic, standard steps that consumers take while making a purchasing decision and moves into consumer motives based on various consumer cohorts. The marketing student -- after having studied consumer behavior -- will have a stronger appreciation for the basis of consumer needs and will be better prepared to serve them.|
|Prerequisites:||BUSADMIN 2630 or AGINDUS 2430|
- View consumers' decision process as ever changing and identify each component of the process.
- Demonstrate an understanding of how individuals make decisions to spend their available resources.
- Identify why consumers do not buy products or services.
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