Course Description:
BUSADMIN 3740 Consumer Behavior
| Course Number: | BUSADMIN 3740 |
| Course Name: | Consumer Behavior |
| Course Description: | Consumer behavior reaches for a better understanding of the consumer buying process. It begins with an examination of basic, standard steps that consumers take while making a purchasing decision and moves into consumer motives based on various consumer cohorts. The marketing student -- after having studied consumer behavior -- will have a stronger appreciation for the basis of consumer needs and will be better prepared to serve them. |
| Prerequisites: | BUSADMIN 2630 or AGINDUS 2430 |
| Level: | Undergraduate |
| Credits: | 3 |
| Format: | Online |
| Semesters Offered: |
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| Registration Instructions |
Additional Information
Learning Outcomes
- View consumers' decision process as ever changing and identify each component of the process.
- Demonstrate an understanding of how individuals make decisions to spend their available resources.
- Identify why consumers do not buy products or services.
Unit Descriptions
Unit 1
Lesson 1: Consumers Rule
Lesson 2: Perception
Lesson 3: Learning and Memory
Lesson 4: Motivation and Values
Unit 2
Lesson 5: The Self
Lesson 6: Personalities and Lifestyles
Lesson 7: Attitudes and Persuasion
Lesson 8: Decision Making
Unit 3
Lesson 9: Buying and Disposing
Lesson 10: Groups
Lesson 11: Organizational and Household Decision Making
Lesson 12: Income and Social Class
Unit 4
Lesson 13: Ethnic, Racial and Religious Subcultures
Lesson 14: Age Subcultures
Lesson 15: Cultural Influences on Consumer Behavior
Lesson 16: Global Consumer Culture
Number of Exams
There are 4 exams for this course.
Number of Assignments
There are 16 discussions and 5 written assignments for this course.
Number of Projects
There are no group projects for this course.
Grading Information
Grading Table
Class participation: 90 points
Exam 1: 100 points
Exam 2: 100 points
Exam 3: 100 points
Exam 4: 100 points
Questions, Thought papers, Team Activity: 85 points
Total: 575 points
Your points/575 = your percentage for grade