Customer Relationship Management
|Course Number:||ISCM 7700|
|Course Name:||Customer Relationship Management (Online)|
|Course Description:||Customer Relationship Management (CRM) is a business strategy that aims to understand, anticipate and manage the needs of an organization's current and potential customers. This course will introduce critical concepts and methods such as customer value, customer asset value, CRM vision and strategy.|
|Prerequisites:||ISCM 7100 International Supply Chain Management|
|Program:||Master of Science in Integrated Supply Chain Management|
NOTE: The information below is representative of the course and is subject to change. The specific details of the course will be available in the Desire2Learn course instance for the course in which a student registers.