Business Policy/Strategy

Course Number: BUSADMIN 4840
Course Name: Business Policy/Strategy (Online)
Course Description:    A comprehensive review and evaluation of strategic decision-making, critical thinking, reflection, and integration of the functional organizational areas of business processes through the analysis of case studies and related readings; development of external information scanning and synthesis using resources such as Internet and scholarly business publications.
Prior to Fall 2013 Prerequisites:    ACCTING 3000 and BUSADMIN 1300, 2630, 3030 and 3620 and ECONOMIC 2130 and 2230 and Senior standing.
Prerequisites: ACCTING 2020 (C- or better) BUSADMIN 1300, 2630, 3030 and 3620 and ECONOMIC 2130 and 2230 and Senior standing.
Level: Undergraduate
Credits: 3
Format: Online  (This course is also offered in print.)
Program: Bachelor of Science in Business Administration

Registration Instructions

NOTE: The information below is representative of the course and is subject to change.  The specific details of the course will be available in the Desire2Learn course instance for the course in which a student registers.

Additional Information

Learning Outcomes

Upon completion of Business Administration 4840, Business Policy and Strategy, you should be able to do the following:

  • Apply strategic concepts to an organization.
  • Evaluate and apply strategic tools effectively.
  • Identify different strategy players in an organization and understand their differing roles.
  • Apply problem solving and critical thinking to business problems.

Unit Descriptions

Unit 1: Introduction to Strategic Concepts
The concept of strategy is very ambiguous and therefore often maligned and misunderstood. This course will introduce you to some basic concepts of strategy. The first unit will provide you with an introduction to strategy and its major components. It will also introduce you to strategic analysis and ethics. The major thing to remember throughout this course is that strategy is the integration of decision-making with regard to both the internal and external environments of an organization.

Unit 2: Corporate and Business Strategy and Strategic Control
Unit 1 exposed you to the overall strategy components and tools. Unit 2 will give a more in-depth look at strategy models, exposing you to the different theories and options that management should consider when deciding how to make strategies work. The strengths and weaknesses of using each of the approaches are discussed, allowing managers to weigh the pros and cons of each option.

Several tools and concepts are also discussed, which will help managers make strategic decisions. The tools also have lists of pros and cons attached for better selection of the right tool to use by managers.

Unit 3: Present Areas of Greatest Need for Strategy
This unit introduces some major thrusts involved in strategy. Some of these strategic thrusts are global expansion, e-commerce, innovation, and leadership. An organization must constantly be aware of changes in the external environment and make the necessary changes to the internal environment. For example, a change in the use of the Internet can cause a retail organization to rethink its strategic approach to selling.

Grading Information

Your final grade is based upon total points accumulated from unit examinations, the strategic move reports, the case analyses, a team project, and the written assignments.

Unit Examination 1 45 points
Unit Examination 2 75 points
Unit Examination 3 75 points
Strategic Decision Paper 1 20 points
Strategic Decision Paper 2 60 points
Strategic Decision Paper 3 100 points
Case Analysis 1 30 points
Case Analysis 2 50 points
Case Analysis 3 60 points
Web Project 20 points
Cases in on Time 60 points
Case Team Evaluations 120 points
Total: 715 points

Grading Scale
A 90% - 100%
B 80% - 89%
C 70% - 79%
D 60% - 69%


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