Sales and Marketing Communications Requirements

Note: Students pursuing a sales and marketing emphasis are required to take all core requirements in addition to 15 of the credits below. Select option A or option B. Each area has its own required courses.

(A) Integrated Marketing

Required Courses (9 credits):

BUSADMIN 3630 Advertising 3 cr
BUSADMIN 3740 Consumer Behavior 3 cr
BUSADMIN 4630 Marketing Management 3 cr

Electives (6 credits):

BUSADMIN 3110 Integrated Marketing 3 cr
BUSADMIN 3240 E-Commerce 3 cr
BUSADMIN 3700 Marketing Research 3 cr
BUSADMIN 4150 e-Marketing Applications 3 cr

(b) Professional Sales

Required Courses (6 credits):

BUSADMIN 3820 Professional Selling 3 cr
BUSADMIN 3840 Advanced Selling 3 cr

Electives (9 credits):

BUSADMIN 3720 International Marketing 3 cr
BUSADMIN 3740 Consumer Behavior 3 cr
BUSADMIN 3830 Sales Management 3 cr
BUSADMIN 4630 Marketing Management 3 cr

 

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