Sales and Marketing Communications Requirements

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Note: Students perusing a sales and marketing emphasis are required to take all core requirements in addition to the requirements below.

REQUIRED COURSES (6 CR)

BUSADMIN 3700 Marketing Research 3 cr
BUSADMIN 4630 Marketing Management 3 cr

OPTIONS: Select one of the two following options. Each area has a required course.

(A) Integrated Marketing (9 cr)

BUSADMIN 3630 Advertising (required) 3 cr
BUSADMIN 3110 Integrated Marketing 3 cr
BUSADMIN 3120 Retailing 3 cr
BUSADMIN 3240 E-Commerce 3 cr
BUSADMIN 3720 International Marketing 3 cr
BUSADMIN 3740 Consumer Behavior 3 cr
BUSADMIN 4150 e-Marketing Applications 3 cr
MEDIA 1360 Public Relations Principles 3 cr

(b) Professional Sales (9 CR)

BUSADMIN 3820 Professional Selling (required) 3 cr
BUSADMIN 3240 E-Commerce 3 cr
BUSADMIN 3720 International Marketing 3 cr
BUSADMIN 3740 Consumer Behavior 3 cr
BUSADMIN 3830 Sales Management 3 cr
BUSADMIN 3250 Interpersonal Communication 3 cr
BUSADMIN 3500 Persuasion and Argumentation  

 

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