Heartland Breaks Records
The Heartland Festival at the University of Wisconsin – Platteville is UW-Platteville’s summer festival of Theatre. Founded in 2001 the Festival has cause to celebrate at the close of the 2008 season according to Festival Director John Hassig.
“This season has been nothing short of amazing,” Hassig said. “The buzz about all the shows has been astonishing. I’m proud to be a part of it.”
Heartland has had a successful season marked with a series of broken sales records. Wake Me When I’m Dead, directed by Vivienne Elborne, broke records for number of sellout shows and highest selling play in Festival history. The play attendance record has stood since 2002 with the Festival’s production of You Can’t Take It With You
“Audiences were very excited about Wake Me. The whole concept of the excellent meal, dining during the performance, interacting with the actors and the intimacy of the small venue made it more than just a show – it was an event,” according to Hassig.
Joseph and the Amazing Technicolor Dreamcoat broke the record for highest selling musical and best selling show in the Brodbeck Concert Hall. The most lavish Festival production to date, Joseph was the season’s highest selling show and was directed by Paul Helm. Helm’s directorial debut was for last season’s Seussical.
“The reaction that we experienced with Joseph was phenomenal. I received many kind letters, emails and phone calls about this production which were greatly appreciated. Paul had a great vision for this show and everyone rose to the task,” said Hassig.
The season overall also broke annual attendance records. Well over 6400 people attended the festival for the 2008 season. With large audiences and close to 200 people involved in creating the productions it is truly a community festival.
“My deepest thanks and appreciation go out to everyone who was involved this season and who supports the Festival. I am already looking forward to next season,” Hassig continued.
The Heartland Festival will announce the 2009 season very shortly and has already begun promoting the season to motor coach tour planners.
For more information on the Heartland Festival or for the most up to date information please visit Heartland on the web at http://www.uwplatt.edu/arts/heartland.
“This season has been nothing short of amazing,” Hassig said. “The buzz about all the shows has been astonishing. I’m proud to be a part of it.”
Heartland has had a successful season marked with a series of broken sales records. Wake Me When I’m Dead, directed by Vivienne Elborne, broke records for number of sellout shows and highest selling play in Festival history. The play attendance record has stood since 2002 with the Festival’s production of You Can’t Take It With You
“Audiences were very excited about Wake Me. The whole concept of the excellent meal, dining during the performance, interacting with the actors and the intimacy of the small venue made it more than just a show – it was an event,” according to Hassig.
Joseph and the Amazing Technicolor Dreamcoat broke the record for highest selling musical and best selling show in the Brodbeck Concert Hall. The most lavish Festival production to date, Joseph was the season’s highest selling show and was directed by Paul Helm. Helm’s directorial debut was for last season’s Seussical.
“The reaction that we experienced with Joseph was phenomenal. I received many kind letters, emails and phone calls about this production which were greatly appreciated. Paul had a great vision for this show and everyone rose to the task,” said Hassig.
The season overall also broke annual attendance records. Well over 6400 people attended the festival for the 2008 season. With large audiences and close to 200 people involved in creating the productions it is truly a community festival.
“My deepest thanks and appreciation go out to everyone who was involved this season and who supports the Festival. I am already looking forward to next season,” Hassig continued.
The Heartland Festival will announce the 2009 season very shortly and has already begun promoting the season to motor coach tour planners.
For more information on the Heartland Festival or for the most up to date information please visit Heartland on the web at http://www.uwplatt.edu/arts/heartland.
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