Department of Communication Technologies website

Department Chair: Mary Rose Williams
Office: 609 Pioneer Tower
Phone: 608.342.1373
E-mail: willmary@uwplatt.edu
Professors:
B.J. Reed
Rob Snyder
Associate Professor:
Mary Rose Williams
Assistant Professors:
Hao Chen
Steve Yunck
Senior Lecturer:
Dave Meinhardt
Academic Department Associate:
Becky Troy

Majors

Communication Technologies
Imaging Media Emphasis
Integrated Media Emphasis
Journalism Emphasis
Public Relations Emphasis
Video and Audio Production Emphasis

Minors

Imaging Media
Journalism
Public Relations
Video and Audio Production

About the Department and Major

The UW-Platteville Department of Communication Technologies offers a comprehensive major (60 credits) or a major and minor combination (36 credits and 24 credits, respectively).

The programs are designed to promote a natural transition from the classroom to the world of work. This transition is enhanced by a unique balance of classroom instruction, laboratory courses and field experiences. Modern, well-maintained facilities and an excellent placement record make the programs especially attractive.

The major in communication technologies prepares individuals for a variety of careers such as broadcast producer, public relations consultant, photographer, magazine production, sales executive, web page developer, announcer, customer service representative, journalist and videographer. Students majoring in communication technologies select one emphasis area: imaging media, integrated media, journalism, public relations or video and audio production. Opportunities for student involvement include Pioneer TV, WSUP Radio, the Exponent, Christmas Telethon for Wisconsin Badger Camp, the Public Relations Organization, Imaging Media Group and the National Broadcasting Society's local student chapter.

General Requirements

Bachelor of Science Degree
Total for Graduation: 120 credits
General Education: 43-57 credits
Communication Technologies
Comprehensive Major: 60 credits or
Major with required minor: 36 and 24 credits
Bachelor of Arts Degree
Total for Graduation: 120 credits
General Education: 43-57 credits
(Including nine credits upper division courses in humanities, fine arts or social sciences)
Communication Technologies
Comprehensive Major: 60 credits or
Major with required minor: 36 and 24 credits

Program Purpose

The UW-Platteville Communication Technologies program serves students by offering a comprehensive major (60 credits), or a major/minor combination (36/24 credits) through a unique balance among classroom instruction, laboratory activities and field experiences.

Program Goals

  1. Prepare undergraduate students for professional careers in one or more program emphases (imaging media, integrated media, journalism, public relations, or video and audio production).
  2. Provide coursework for programs in business and accounting, agribusiness, fine arts, education and other programs.
  3. Provide elective coursework to satisfy the social science requirements in the general education program.

Program Outcomes

As a result of graduating with a Bachelor of Arts or Bachelor of Science degree in communication technologies, our students will be able to:

  1. demonstrate proficiency in both written and oral communication;
  2. demonstrate knowledge of the role of mass media in our society;
  3. demonstrate knowledge about the concepts, terminology and issues associated with technologies used in communication;
  4. demonstrate knowledge of legal concepts, terminology and issues in communication activities;
  5. utilize appropriate technologies and computer software associated with at least one of five emphases in this program;
  6. apply classroom knowledge in the workplace; and
  7. demonstrate knowledge of ethical decision making.

Majors

Coursework in the major includes core requirements (15 credits), and completion of an emphasis area (21 credits). Students also select 24 credits from a list of approved electives or any university minor outside the chosen emphasis area. A grade of "C" or better must be earned in all graded major core and emphasis required classes.

Major Core Requirements (15 credits):

Imaging Media Emphasis

Required Courses (21 credits):

One set of courses from:

*If not taken for emphasis requirement, this course may be taken as an elective.

Electives (Select at least 24 credits for the comprehensive major or select any university minor outside the emphasis area):

*If not taken as emphasis requirement, may not be an elective.

** These courses are repeatable, up to 8 credits applied to the major; may not be double counted between emphasis requirements and electives.

Integrated Media Emphasis

This emphasis requires an individualized plan prepared by the student, advisor and department chair. The plan is initiated when the student selects the emphasis. The integrated media plan should designate the following: 21 credits in communication technologies courses selected from two or more of the existing emphases areas, under required courses and 24 credits from any other emphasis, under required or elective courses.

Journalism Emphasis

Required Courses (21 credits):

* If not taken for emphasis requirement, this course may be taken as an elective.

Electives (select at least 24 credits for the comprehensive major or select any university minor outside the emphasis area):

**These courses are repeatable, up to eight credits applied to the major; may not be double counted between emphasis requirements and electives.

Public Relations Emphasis

Required Courses (21 credits):

*If not taken for emphasis requirement, this course may be taken as an elective.

Electives (minimum 24 credits for the comprehensive major or select any university minor outside the emphasis area):

***COMMNCTN courses not counted in requirements for core or this emphasis may be chosen as electives.

Video and Audio Production Emphasis

Required Courses (21 credits):

One set of courses from:

*If not taken for emphasis requirement, this course may be taken as an elective.

**These courses are repeatable, up to eight credits applied to the major; may not be double counted between emphasis requirements and electives.

Electives (at least 24 credits for the comprehensive major or select any university minor outside the emphasis area):

**These courses are repeatable up to eight credits applied to the major; may not be double counted between emphasis requirements and electives.

Minors

Imaging Media Minor (24 credits)

Concentration (Select one of the following sets):

New Media Concentration:
Photography Concentration:

*Communication technologies majors must select a substitute course from the list of electives for the imaging media emphasis.

Journalism Minor (24 credits)

Required Courses (15 credits):

Electives (Select at least 9 credits):

*Communication technologies majors may not double count core requirements with minor requirements or electives; select any other minor elective as a substitute.

Public Relations Minor (24 credits)

Two courses from:

Communication technologies majors may not double count core requirements with minor requirements; select any other communication technologies courses as substitutes.

Video and Audio Production Minor (24 credits)

Required Courses (15 credits):

Electives (9 credits):

*Communication technologies majors may not double count core requirements with minor requirements or electives; select any other minor elective as a substitute.