COMM 1230 3 credits Survey of Graphic Communication An overview of the graphic communication industry and its significance in advertising, packaging, printing and publishing. Laboratory experience in the development of graphic images. All production aspects of graphic communications are explored. F S COMM 1250 3 credits Audio and Video Systems Equipment operation and care; a black box approach to components and systems and the basic methods of distribution of either a video or RF signal. Applications of television and the composite video signal are also studied. F S COMM 1510 1 credit Broadcast Operations Basic broadcast transmission theory and practice, including transmitter design, meter readings, power calculations, wave propagation, regulatory requirements and related issues. Fundamental broadcast programming theory and concepts. F S COMM 1630 3 credits Introduction to the Mass Media Survey of mass communication theory and the role of mass media in society. Analysis of media evolution, structure, economics, effects and control. F S GE: SS COMM 1730 3 credits Introduction to Telecommunications Technologies A survey of telecommunications technologies, including operational theory as well as practical application in a total introductory approach to the study of electronic communication. F COMM 1930 3 credits Basic Photography Basic photographic imaging using still, digital and video cameras; natural and artificial light, photographic composition, darkroom techniques, and print presentation. Access to 35mm camera required. F S Su COMM 2030 3 credits Newswriting Journalistic writing stressing qualities and types of straight news stories; grammar and language usage; emphasis on the news-gathering techniques of interviewing, beat reporting, and research. P: ENGL 1230. F S COMM 2110 1 credit Applied Communication Supervised practical experience in graphics, campus publications, media services, or the radio and television facilities. Maximum of 8 credits of COMM 2110, 3120, and 4030. F S Su COMM 2230 3 credits Video Production Review of video equipment operation, with emphasis on aesthetic considerations. Theory and practice in the preparation and production of commercials, newscasts, talk shows, training programs, etc. P: COMM 1250. S COMM 2360 3 credits Public Relations Principles Techniques and practices in the field of public relations; topics discussed cover the general field of public relations and specialized areas. P: ENGL 1230. F COMM 2530 3 credits Audio Production Theory and practice in preparation and production of commercials, newscasts, talk shows, training programs, etc. Review of radio transmission processes. Discussion in digital audio production and editing. F Every third semester. COMM 2630 3 credits Media & Culture Impact of mass media on cultural literacy, especially media portrayals of historical events and people. F GE: SS COMM 3010 3 credits Business Communication Communication strategies and techniques used in business; practice in writing effective memos, letters and reports; oral communication skills developed in influencing group decisions and making presentations; employment correspondence and interviewing. Majors in Communication Technologies must earn a grade of "C" or better to satisfy Writing Competency requirements for graduation. P: ENGL 1230 and SPCH 1010. F S Su COMM 3030 3 credits Multimedia Applications A study of the hardware, software and peripheral devices designed to incorporate sound, still images and moving images into multi-media platforms. The course examines the computer principles and practices governing the generation, acquisition, storage and retrieval of audio and video signals. P: COMM 1230 or COMM 1250 and COSC 1830. S COMM 3100 1-3 credits Topics in Communication Current topics discussed in this repeatable course vary each time the course is offered. P: Consent of department chair. Su COMM 3120 2 credits Applied Communication For students having production and/or supervisory responsibilities while receiving experience in radio, television, journalism, photography, or graphics. Maximum of 8 credits of COMM 2110, 3120, and 4030. P: COMM 2110 or consent of department chair. F S COMM 3130 3 credits Desktop Publishing An overview of software and hardware used with a variety of desktop publishing systems. Laboratory activities in word processing, Pagemaker and Quark Xpress page layout programs; use of scanners, laser printers and image setter. P: COMM 1230 and any computer science course. F S Su COMM 3310 3 credits Color Photography An introduction to color theory, natural and artificial light, color composition, posing for portraits, color negative processing and printing, use of 35mm and medium format cameras in studio environments. Access to 35mm camera required. P: COMM 1930. Every third semester. COMM 3330 3 credits Color Reproduction A study of the various techniques used in the conversion of color copy by photographic and electronic means. Laboratory experiences using Photoshop software and an image setter. Assembly and registration procedures required for color proofing and printing. P: COMM 1230 or COMM 1930. Every third semester. COMM 3430 3 credits Computer Graphic Applications A study of the acquisition, generation, manipulation and distribution of digital electronic images. Emphasis is on the equipment and methods used to generate images suitable for graphic reproduction. A variety of graphics applications and computer hardware is used to demonstrate how digital images are captured for use as primary images or incorporated into other images for output. Software uses include Adobe Illustrator, Photoshop, and Aldus Freehand. P: COMM 3130. S COMM 3450 3 credits Web Site Development An introduction to the development of web sites and web pages using HyperText Markup Language (HTML). Practice in the creation of web site structures, text, style sheets, graphics, sounds, animation and simple forms destined for publication on the World Wide Web. F COMM 3510 3 credits Investigative Photography This course is designed to acquaint the student with the principles and procedures of photographic investigation and security; major focus on the uses of photography in inspection, accident investigation, crime scenes, document investigation, surveillance and courtroom presentations. P: CJ 1130, INDS 2710, or COMM 1930. Every third semester.

COMM 3560 3 credits Broadcast News Theory and practice in broadcast news gathering and writing. Use of electronic field production equipment. Discussion and news management, ethics, budgeting, aesthetics, and technical aspects of radio and television. P: COMM 2030. Every third semester. COMM 3620 2 credits Photojournalism The application of photography to publication illustration with assignments in news, sports, pictorial features, portrait personalities, and illustration. P: COMM 1930. Every third semester. COMM 3630 3 credits Offset Lithography Theory and practice in lithographic and photo-offset printing. Types of offset plates, processing chemistry, single-color and multi-color printing, and printing process color. P: COMM 1230. Every third semester. COMM 3660 3 credits Broadcast Performance Basic principles and techniques of radio and television on-air performance are studied, including interviewing techniques, sports announcing, news techniques, acting, dress, grooming, makeup, hair, voice and diction, and camera, microphone and Teleprompter techniques. Each student will be individually evaluated. This evaluation will be the basis for developing a personalized program for self-development and improvement. P: COMM 2230, COMM 2530. Every third semester. COMM 3720 3 credits Publication & Advertising Design An introduction to publication and advertising design, layout, and practice in the evolution of visual ideas from thumbnails through finished layouts; the functions and responsibilities of designers, the types of publication and advertising formats. P: COMM 1230 and COMM 3130. Every third semester. COMM 3730 3 credits Advanced Reporting The problems reporters face in covering a wide range of news beats. Skill development in straight news reporting, features, reviews, profiles, and other areas. Student reporters are expected to have some of their assignments used by local media. P: COMM 2030. Every third semester. COMM 3830 3 credits Editing for Print Practice in writing and editing news copy, proof-reading, page design, headline writing and using wire copy. Examination of personnel and ethical problems editors face. P: COMM 2030. Every third semester. COMM 3840 3 credits Post-Production This course completes the video production sequence by allowing the students to hone their production skills through greater emphasis on the team planning process, working with varied production techniques (such as single camera/film style), and with various recording mediums (tape and non-tape). Electronic editing is the activity base of this course which also incorporates computer graphics, digital control and audio sweetening considerations into the post production or final editing process. P: Comm 2230. S COMM 3860 3 credits Media Advertising and Sales Analysis of the sales function in broadcasting and print media. Comparative strengths and weaknesses of advertising media. Theory and practice in media sales techniques. P: COMM 1630. S COMM 3920 3 credits Promotional Writing Techniques This course encompasses extensive practice writing persuasive messages for various media. Writing assignments include news releases, advertising, video scripts, etc. P: ENGL 1230 and a "C" or better in COMM 2360 or BSAD 2630. F COMM 3930 3 credits Communication Law Legal rights and responsibilities of the media; case studies of libel, privacy invasion, contempt of court and copyright. Comparison of legal and ethical rights. P: COMM 1630. F S COMM 4030 3 credits Practicum in Communication Technologies Management Practical experience in the management of the university radio station, the university television facilities, or university publications. Maximum of 8 credits of COMM 2110, 3120. and 4030. P: COMM 3120 or consent of department chair. F S COMM 4130 3 credits Communication Technologies Management Discussion and application of management theories and principles to communication technologies and mass media. Analysis of personnel, budget, sales, research and regulation of communication technologies. P: BSAD 2330 and junior standing. Every third semester. COMM 4140 3 credits History of U.S. Journalism A historical perspective of the development of the field of journalism; primary emphasis is on newspaper journalism. P: COMM 1630 and COMM 2030. Every third semester. COMM 4160 3 credits Commercial and Industrial Photography Introduction to the numerous ways photography is used in advertising, architecture, and illustration; use of medium format, large format, and digital cameras; copywork, retouching, and color slide processing. P: COMM 1930 Every third semester. COMM 4360 3 credits Strategies in Public Relations Application of the basic public relations principles and persuasive writing skills through the development of original PR campaigns, implementation, and exploration of case studies. P: A "C" or better in COMM 2360. S COMM 4530 3 credits Printing Technologies An analysis of the major printing processes with emphasis on gravure, flexography, and screen printing. Production bindery procedures are also discussed. P: COMM 1230. Every third semester. COMM 4710 1-3 credits Independent Study Research on a topic of student interest, culminating in a final project or paper of merit, and evaluated by a staff member. P: Consent of department chair and satisfaction of university prerequisites for independent study. F S Su COMM 4730 3 credits Graphic Cost Analysis The management relationships between the financial, production and sales department in the graphic communication and publishing industries; analysis of equipment, labor and material costs; job estimates developed manually and by computer. P: COMM 1230 and junior standing. Every third semester. COMM 4830 3 credits Senior Seminar A holistic view of the communication field, team-taught by the department faculty and invited professionals. P: senior standing. F, S COMM 4990 2-8 credits Communication Internship An on-the-job assignment commensurable with the instruction program. May be repeated for credit up to eight credits; however, each experience must be significantly different to provide breadth within the field. P: Consent of department internship coordinator and satisfaction of university prerequisites for internships. F S Su